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Was du mitnimmst
- Sag nicht das Problem liegt am Markt oder an anderen Leuten, sondern dass dir eine Fähigkeit fehlt.
- Zerlege deine Arbeit in einzelne Schritte und trainiere jeden Schritt einzeln, um ihn zu delegieren.
- Du musst niemandem deine komplette Fähigkeit beibringen, nur einzelne Bausteine davon.
- Wenn ein Team Vorarbeit erledigt, wie die besten Hooks heraussuchen, dauert die eigene Arbeit nur noch Minuten statt einen Tag.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00I'm a content creator with a million I'm guessing followers. But I'm not able to expand because I do everything on my own and I do it too good. I do it too good. I'm so good that they have banned me for being so good. Uh and if I try to hire people, they just don't seem to learn no matter how hard they try. So, guess what? You suck at training. So, instead of framing this is a really good This is a really good side point.
0:27Whatever is is is holding your business back, instead of saying this is holding my business back, reframe it as my inability to do this thing is holding me back. So, it's not that like all sales people suck, it's that I don't know how to train good sales people. Right? It's not that like, "Oh, Facebook doesn't work." It's I don't know how to use Facebook to get leads, right? And so, you, ex-Rahul, um what you need to do is you need to get better at breaking down what you do into its constituent parts and then training at each of those parts one at a time. Because let me say it differently.
1:06If you expect like you're like you're I mean, from a percentage perspective, if you have a million, you know, a million person account, it's a point something percent creator. Like you're you're it's a it's a rare feat, right? And so, to assume that you're going to be able to teach someone a skill that allows them to get a million people in a weekend is kind of ridiculous. Now, what you can do is teaching them a component of that skill. Teach them how to do the research, right? So, I want you to look at all the work you do and say like, "How many of these pieces that create the end result can I outsource or delegate so I can get more leverage on my time?" And so, maybe you can do five times the output if you have someone who's taking two of the the 80% of your time uh type projects, right? And so, like I know how to make ads, but when I do record ads, I'm just going to like my team's going to come, they're going to already have looked at the top performing hooks from past campaigns, and top performing creative from our organic and they say here are the hooks they're going to make this is the offer we already know that we're going to push. I say great. And so then I'm going to read the hook, I'll fill it in with whatever, you know, two to three points I want to add in, but then instead of me having to do all that work, I can do the whole thing in 45 minutes rather than that being a day. Right? And so instead of you saying I want to replace myself, I would like you to layer down a chunk and say I want to replace components of what I do until eventually you're just doing the highest value rarest skill and then maybe eventually you can upgrade one of those people to learn that too.
2:30That was pretty good. I feel like I feel pretty good about that. What do you What do you think about that, Duke? Feel good about that one? All right. Um …