Zuckerwatte-Automaten: Zwei Zielgruppen, ein Geschäftsmodell

0:00Unternehmer/Gast Amazing. So, I do robotics cutting candy machines. Essentially, that's our main product. >> Robotics and what? >> Two different people. >> Hold on. >> Robotic cotton candy machines. >> Robotic cutting and canning machines. >> No, robotic cotton candy. Like >> cotton candy. >> Robo cotton candy. Got it. All right. >> Yes. And you can put it like that. Exactly.

0:25>> Okay. So, >> so we have two main people we sell to. We have entrepreneurs who buy our machine as an investment and put them in locations. And then we have actual businesses who we do one of two things with. We place it there for free, give them a percent of sales, or they can buy it for their business. Now, we're at a point right now where we have a bunch of entrepreneurs, too many to count, who want to buy a machine, but they don't have enough locations to put them at. So, what we're trying to figure out is we're trying to figure out the best way to get locations. I love this business.

0:54This is work too well. And we're trying to basically build an outbound funnel. >> Dude, this is a cool business. I like this business. Okay, so give me give me some give me some cotton candy money. Give me some cotton candy. But what what is a what is one of what is obviously it depends on the location and foot traffic and blah blah blah. But what does the average cotton candy robo cotton candy machine make? >> I've been waiting all day for >> parking. >> Go ahead. >> Yeah. At a trampoline park, it's not amazing. It's about a thousand bucks a month. But at a higher tier venue, so think like, you know, museums, uh, amusement parks, water parks, we have machines that are doing 10 to 15,000 a month.

1:28Alex >> Okay. But average is a thousand. >> I would say average is about 3 to 4,000. >> Oh, okay. Average or median? >> Average. >> Okay. >> Median. Median is probably about that range, though. There's a lot of outlier. >> Okay. Okay. Cool. Three to $4,000 a month. All right. I can rock with that. four grand a month making a thousand a week selling robo cotton candy. Okay. Yeah. >> So can you can you supply all these machines to these people want to buy them?

1:57>> Yes. >> Okay. So you have the supply. All right. So then what again is the constraint here? >> So the constraint is getting enough businesses who want for us to put the machine. We have entrepreneurs who want to buy it but they don't want to buy it unless they have a location. So we need to find locations. They need to find location. They need to find the location. >> So that's what we've been doing. But that's the main constraints. If we could find them in locations, A, we could charge for it and then B, maybe you just take it ourselves if it's in a good location.

2:25>> Well, that's what I'm saying is like if they like the value of the entrepreneur like is that they front capital and work, right? >> Yeah. >> If you just find the location, then you should just own the location, right? Like why bother having them there? It's like why split it? Well, usually they're we're looking for locations in their areas because it's a it's a servicing thing, right? Like I don't want to have to hire a new guy in Connecticut for one location, right?

2:51Unless service the Roboc. >> Yeah. It it takes a lot a lot of service, I believe. >> Okay, fine. >> What we do actually is we take a percent of revenue that their machine makes and that they service. So that's the second line of business. >> Okay, got it. >> Either way, we're making money. >> I love this business, dude. Okay, cool. So, you just need to go generate leads for businesses that want to make money for no dollars down and you're having trouble with that. [laughter] >> Believe it or not, yeah, believe it or not.

3:19Alex >> How are you advertising? >> Okay, we tried cold ads like you know, LinkedIn didn't work. Meta didn't work. The only thing we really successful is owning the businesses or emailing them. >> Okay. All right. Okay. So, emailing is working. I'm not even going to touch the first statement that you said because I just want to light my hair on fire. Um, [laughter] so email. Okay, I'm going to I'm going to I'm going to go off for a second, then I'm we're going to circle back to this email thing for everyone. If you run meta ads and and it didn't work. It doesn't mean that meta ads don't work for your thing. It means that your meta ads and your conversion process didn't work. Not that meta ads don't work.

4:00Okay, rant over. Back to you. So emailing people and then asking them if they want free money has gotten response rates. All right. So what are the metrics of our outbound funnel for our robo cotton candy business? >> What's specifically you interested in? >> Walk me through the funnel. >> 100 emails. We'll get about two to three to respond. And out of that honestly most will close because it's it's a really easy thing to sell.

4:26>> Okay. You send a 100 emails and you get two to three responses and you'll close basically anyone who responds. So let's just say let's get really conservative here and say that you close one out of a hundred 100 emails. >> Yes, sir. >> Okay, great. So one out of 100 emails. Okay. And what's the cost of a machine? >> About 15,000. But again, they're not entrepreneurs. We don't find >> 15,000. Okay. What do you make on a $15,000 machine up front?

4:54>> 50 50%. >> Okay, dude. I love this business. Okay, got it. All right. So then what stops you from sending 10,000 emails a day? >> One of the things I'm working I'm working on doing that and building up cold calling calls >> and building a cold calling uh side. Is that what you said? >> Yeah. Yeah. Exactly. Those are the two that that work the best.

5:19>> Yeah. I mean like this is a great business. I love this business. Okay. Like like what how can I help? >> [laughter] >> You're like, I send a 100 emails, which takes two seconds, and I make $7,500. >> Um, >> yeah, >> you know, that that is, you know, something that's a lot easier. So, my main focus has been for the past couple weeks has been the cold calling aspect.

5:49How do you like bring people on? How do you train them to do this? I watched a video yesterday made. It was like an hourong presentation about like BDRs to like the ratio of those people to sales people. We're kind of like just walking through Yeah. >> like the setup you would have for something like this because right now our sales will control the entire funnel. They finally they contact them. Yeah. >> I mean it's messy. I think people kind of >> uh there there's not enough things in the pipeline because people are busy closing deals essentially.

6:16>> Yeah. I mean I I mean that I everything's good, man. Like you just haven't you have a process that works and you haven't scaled it up yet. I mean the returns on this are stupid. >> Yeah. It's insane. It's ridiculous, >> right? So like you're winning. It's like you got to hire some headcount. Okay.

6:43It's like every SDR can probably bring like I mean my god, dude. Like I mean this is absurd. I don't even know what to I don't even know what to do. Like what was your We have your number. I'm gonna follow up on this one because this is this one's interesting. Um like I I don't even know I don't even know where to start, man. It's like it's I mean we just have to like you have to warm up domains. You have to have multiple domains. We have to send we have to get to a thousand emails a day.

7:10We're going to inbound 20ish qualified leads. those 25 qualified leads are going to talk to one setter and you can have one clos like you don't need like you don't even need to have an army to to make this thing make crazy money like if you had a team of five let's say let's say you had a team of four setters one closer from this model like four setters like I mean Jesus four setters you could get to 10,000 emails a day so you get a 100 leads a day

7:38Alex >> so okay >> I'm glad you said that so this is sorry if you want to keep I apologize. >> You're good. I have three minutes. >> Okay. So, I think our problem is it's the opposite. We have four closers and we actually have a single setter. >> Well, then they got to work their leads, >> you know. >> Yeah. They they hunt their own food, so to speak, is what we say. >> No, but I'm saying like you you need to basically, let me say this way, they have to hunt their leads. You can hand them some leads that you generate from email outbound

8:08>> and do it as a roundroin first come first serve first person who grabs it as soon as you put it in. >> So would you hire someone specifically for outbound for email and call same person? Like how would you go about growing that like the pipeline itself the very beginning? >> Well the thing is is that right now given the side like if the close rate on these deals is already so high you could have the closers just work these leads. So basically everything that's email inbound, just hand them straight to a closer and boom, they close the deal, right? That's all it is. Now they still have to work their phones and go get deals for themselves and that's fine.

8:40Like our closers still do two hours of outbound every day because it keeps the the short sharp and it keeps them appreciating the leads that we send. >> Interesting. Interesting. Okay. >> Now SDRs though, dude, I mean you could get a list of just business owners work that. And there's also I mean right now there's the AI dialers are are getting exceptionally good especially for this type of thing but you could even do this old school >> I had one call me >> sorry >> yeah know I had one call me a while ago I couldn't even tell the difference between the AI call the first five minutes it's they're insane

9:10Alex >> yes they're very good and so like I mean fundamentally either you can install SDR team or you can have an AI SDR team um like dude you have so much opportunity here dude that's all I'm saying like you have so much opportunity you have four sales guys I would like My immediate next action, because I'm only going to give you one and I do have to go. Um, is that I would go from 100 emails to 1,000 emails. Eh, sorry, not uh 10,000 would be 100. You have four guys. That'd be 25 leads per guy per day.

9:40Alex I would probably cut that in half just because they're it's new process, whatever. So, let's get to I would I would say I would go to 5,000 emails a day instead of 100. >> That's what I would focus on. That' be all my focus is how do we go from 100 to 5,000 emails a day? have them do it. >> Huh? >> Would you do it or would you have them do it? >> No, I would do it. You can automate most of this stuff. You don't need them to do it. It can come from their account, but they're not doing it. >> Gota.

10:04>> That's it. You literally need high level email automation with some AI personalization on the front end. Warm up the domain. Set up multiple names, one for each guy. Probably have backups as well. Um, to send the emails to them. Each guy gets 10ish plus leads a day from these emails. Closes six and you're you're at dude you're at I don't know a lot. >> Okay, copy that. I appreciate it. I know you got to go.

10:32>> Fantastic. This was a great talk. Congratulations on Robo Robo Candy. >> Enjoy the rest of your day. >> All right. Later, bud. Bye. All right. That was her hotline. I got to take Q&A's in person now because I'm here at my headquarters and I got bunch of entrepreneurs downstairs. So, I appreciate you all. Hope you enjoy the front end and um peace and blessings be upon you. Rock and roll, provide value and uh don't break the law. Bye.