Ehrlicher Rat: So startest du ein Business

0:00What did people not understand about this? Suck at something. Work for free lots of times. Suck less. Wait until people ask for free work and you can't take them on. Now you have more demand than you have supply. Begin to charge money. Boot out the free clients for paid clients and then offer to keep working with those clients for money. >> Congrats, you have a business. >> So I will I agree with that. Now here's a counterpoint to that. It is hard to take people from free >> to paying for a service. >> Totally.

0:26>> What is your way around that? >> Well, it depends. So, it depends on how how high value the service is, number one. And number two is we start with free because you need to get reps because you probably suck. And so, it's like you're really getting free feedback from people that otherwise like shouldn't because you will be terrible. Um, but the transitioning people from uh free to paid really comes down to just how good you are. And if you are like, so for example, if I if I was redoing all your YouTube thumbnails and I said I would do it for free. Now, at the at your level, so everyone who's listening, don't immediately DM Graham because he already has somebody, right? But like the thing is is go for somebody who's like onetenth of grand size who can't really afford it.

1:02>> Give that guy the thumbnails. And if your thumbnails beat his thumbnails, uh he will if you're like, "Okay, well I have now all these people who are paying me. So um you can pay me what they're paying me or I'm just going to work with them." At that point, he'll either pay if he's making any money on his channel or he won't. But like there's a there's real value that's being created there. But the idea is you want to get your your roster filled so that at that point and I think part of this I I give this as advice because a lot of people in the beginning don't believe they can charge anything. And so it's like fine, don't charge, get better. And then once you literally can't take people on, it's like dude I I can't take you on. And then they're like well what would it take? And you're like oh money I could do that. I could do it for money. And then now it's like you actually can help someone break through the belief of like yeah you can ask you can ask for money for stuff.

1:44>> Do you think there's something to look out for for people who just want something for free and will never pay for it? >> Well I'll say this. My big caveat for free if I'm going to give it away is I have to give I'll give something away for free. I'll give tons I'll give stuff away for free that cost me money if it's to a qualified prospect. So if I'm giving, you know, if I'm trying to get into enterprise IT services, right? I'm not going to start with a local I, you know, dry cleaning business who can't afford what I would like to eventually charge. So I want somebody who has, you know, BAN, which is budget, authority, need, timing. So do they have the money to spend? Do they have the authority to make the decision? Do they have the need for this specific thing? is now a good time. If I can get those four things, I'll give that person free stuff. Like, if it's like, hey, I'm only doing back massages for billionaires. Fine. Then, like, you got to be a billionaire and I'll give it to you for free.

2:29Eventually, I'll charge. But no, the homeless guy on this on the corner of the street will also take free massages, but he'll never be able to pay. And so, it's not that we want to give free to anyone. It's just that we want to get the most qualified prospects, get good feedback from those customers, which they we should treat them like customers so that we can then eventually charge people just like them based on the feedback that we got. Otherwise, we'd be building a product for somebody who's who's the wrong person. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish.

2:56I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap.

3:24Just enter your info and it'll spit it right back to you. Offering.