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0:00The Queen of England died 18 months ago. She ruled an entire nation and accumulated more wealth than 99.9% of humans. And yet, you haven't thought about her except for right now. No matter how big your dreams, you're going to die. Everyone will move on. Do what you want. It sucks to not be liked, but it sucks more to not be yourself. Yeah. It's really interesting when we think about what tactically happens when someone dies, right? Like a lot of emotion exists in the vague, but far less in the specific because you plan your funeral, right? And then you think that everyone's going to be standing there just forever changed because of the death and the impact that you had on their lives. But the reality is there's going to be a caterer at the funeral.

0:44Some people are going to like the food. Some people are going to comment that it was too cheap, you know, the food that you had. Um they're going to have comment on the venue like, "Oh, I don't really, you know, it's a little hot." There's going to be somebody who's going to uh make a list of people and they're going to check them off. Some people aren't going to be able to make it last minute cuz things came up and it got busy. And after the whole funeral's over, everyone's going to go to a restaurant and just eat dinner and then move on with their lives. And so, not to say that, you know, the people who you know mean a lot to you uh won't remember you to a degree, sure. But on the macro scale, when I think about somebody like the queen who accomplished so much in her life as like the the zenith of, you know, accomplishment and most people probably even thought about her today except for the fact that we just brought it up.

1:33>> And so I think that just it um whenever I have um my harder times, that's my my like reminder to self of um the absurdity of it all, which is like someone's going to argue over what appetizer they're going to serve when I die. this probably doesn't matter that much. >> How does that change the way that you show up and operate in the moment?

1:54>> I think it just decreases affect in in the in the acute moment. So I you know I define resiliency as the amount of time after an aversive stimulus after a bad thing happens that you return back to baseline behavior. And so um and then there's different one which is how long is your fuse which is toughness and that's a whole different thing right but resiliency is like okay I've been cracked you know I've hit the fuse the bomb's gone off but the size of the bomb is irrelevant like you could be super resilient have a terrible day your father dies and then next day you're back people are like holy it's like you like go to the depths of hell you touch the bottom of the pool and then you shoot back up and so I think about how many different tools can I have in my tool set to make the rebound from down to back up as V-shaped as possible What are those tools for you?

2:43>> Cosmic relevance is probably the biggest one when I think about like because it's so fast. I feel like I do it almost automatically now, which is like, okay, I'm on a planet spinning around a sun inside of a galaxy, inside of a universe that will never reach the end of because it's it's expanding faster than the speed of light. Okay, the fact that, you know, there was a mistake in my book printing, [laughter] no one's going to care. No one it just doesn't matter, right? Um, so that's one of them. Another one's the frame of the veteran, which I use a lot, which is um if this inconvenience happened a thousand times in a row on the thousandth time, what would I think about it? Well, I'd probably be like, well, this is just how life is. And then if I could feel that way on the thousandth time, then it means that I can feel that way on the first time right now because it's just choice because the actual circumstance is the same. Um, those are probably like my two most prevalent, you know, the ones that I like, my default ones that I that are my back pocket. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times and so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you.

4:09It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap, just enter your info and it'll spit it right back to you. Offering.