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Die Weisheit des Weglassens
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Was du mitnimmst
- Ein Freund mit einem 500.000 Dollar Newsletter hatte die niedrigste Kündigungsrate mit nur einem Q&A Call und einem Newsletter pro Monat.
- Jedes zusätzliche Feature oder Format, das er später hinzufügte, ließ die Kündigungen wieder steigen.
- Bei Gym Launch wird das Kundenprogramm mit jeder neuen Version kürzer und einfacher.
- Überforderung war bei Gym Launch der häufigste Grund, warum Kunden kündigten.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Friend of mine had a $500,000 a month newsletter. And I got on the phone with him. I was like, "What did you do to keep your newsletter churn down?" He's like, "Well, I can tell you all the things I did that didn't work. When churn was the lowest is when I did one Q&A call a month and I just stayed on until everyone's questions were answered. And they got one really long written printed newsletter per month." I was like, "Okay, well, what did you do after that?" He's like, "I went from calls once a month to calls once a week. Then then I added in all these other things. Everything I added, churn increased." There's a lot of wisdom in deletion. How few things do I need to provide? If someone just consume this one thing, it pays for everything. It's like just make that one thing really [ __ ] good. Gym Launch in terms of the stuff that we had people go through. I mean, I think it's on its ninth or 10th version of it now. And every version gets shorter. It's how can we have them go through less? Cuz the number one issue that people cancel from was overwhelmed.