Opfere deine Marke nicht für mehr Views

0:00I think the the big thing that everyone messes up with the content and even even the quote going cheap is that like they have to understand brand. And that was I mean that's been my big epiphany after post gym launch was I didn't understand brand when I had gym launch. Like I understand I don't want to say I understand brand, but I have a much better idea of it now. Um and like so like my team right now has so much footage and they could clip a bunch of moments during the vlog days and make me look bad and get a zillion views.

0:30Like we could do that. Mhm. But that doesn't help me. And so a lot of people will do anything for the algorithm. They become algo [ __ ] is what we call it. >> [laughter] >> Um which is just like this is really hot right now. We should make that stuff, but like >> Mhm. I'm not going to like if it's not if it's not on brand for me, if it's not something I'm an expert in, I'm not going to talk about it. Right. And that's I think that's that's my one piece of advice for anybody who's like getting starting to get into the game of content is like just talk about stuff you know about.

0:57Like don't worry like just don't pretend to be someone you're not. Like if you if you're only good at sewing, then just talk about sewing. Don't start making content about how people should invest their money. Like just talk about sewing. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page you'll book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.