Greatness Rejects All First-Time Applicants

0:00Hi Alex. Uh, how do I how do I do a suitable How do I find a suitable passion? Huh. I tried content creation, AI apps, and so much stuff, but I really don't feel comfortable doing it. I'm still hanging in there uh the hard way. Okay. Um Yeah, sucks when you suck. And the only way to not suck is to do it while you suck uh so you suck less. And then eventually when you suck less, you tend to like things that you're good at. Um I I I've made multiple videos on the the misconception around passion and how it is a fallacy overall. Um but like if I like shit's going to suck. Like it is not going to be fun and failing and getting rejected and trying to do something that doesn't work over and over again is not enjoyable, but it is the period of time that you have to go through in order to get to where you want to go. And so you fundamentally have to want to get to where you want to go more than you uh than you fear or uh tolerate the pain of suffering the failures on your way there, right? And so I do love the saying that I think I invented. Um but failure and success are on the same road. It's just that failure is an earlier exit. All right. Um but I think that what you need to do is you need to pick and commit two things.

1:17You need to pick and commit. And commit means the elimination of alternatives. It means you need to let all the other ideas that you have go away until you've seen this all the way through. And so I would write myself a goal that feels unreasonable that if I did it, I wouldn't succeed. And say, "Okay, so if I made a thousand pieces of content and I had feedback between each thousand, so not just cranking out a thousand pieces of slop, I'm saying manually did a thousand pieces of content and got better from each one of them, do I think I'd be good at making content?"

1:42Probably. If I made, you know, uh an app and I spent 2,000 hours on the app myself, do I think that with feedback from customers or people that I give away for free that I can make the app good or useful? Probably, right? And so the reason I I I like the unreasonable goals is because it actually gives you something to control. Right? Like, I want to get in shape. Okay, work out 100 times and make sure that every workout you add weight or reps to the exercises you did. And you don't have to put a lot on, just make sure you make progress.

2:12So, if if you did 10 lbs, do 11. And you're like, how they don't even have uh 11-lb dumbbells? Yeah, they have magnets that you can stick it on. I used them for a lot of my earlier part of my lifting career. So, the point is it's like, talk in increments. Instead of saying, I want to do this in so many weeks, talk in uh work span. Right? It's 100 workouts. Right? Do 100 workouts. Do uh 2,000 hours. And so, like, when I when I when I make a project, like, the books that I have, like, I put 2,000 hours into the books and you can see it.

2:39Right? A lot of time goes into that and it's only one book. Now, how fast can I write a book? A hell of a lot faster than 2,000 pages. It's just not going to be as good. And a lot of the good is removing the stuff that sucks. And a lot of stuff you make sucks, which means you got to delete hit delete over and over again on things that you thought were good, but aren't. And so, uh I think you have to accept the fact that it is not going to be fun and that is the period that you have to get through. And that is how you earn the right to become successful. And I think one of my favorite tweets of my own.

3:05The old self-quote. Nice. Um greatness rejects all first-time applicants. And you are a first-time applicant, so it is not surprising you've been rejected. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from 0 to 1, 0 to 10, and 0 to 100 plus. And so, you can click here and you can check it out.

3:31Again, absolutely free. And since you're a business owner, I appreciate you and uh enjoy.