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Just because it’s a great idea, doesn’t mean you need to do it right now.
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0:00Many of your ideas are probably good. It's just that they will fail if you try to execute all of them. So, this is actually my list. So, I have AI stuff we can do, traffic stuff we can do, conversion rate stuff we can do, ascension ideas, renewal ideas. Like, I probably have 200 plus items of ideas that I have of things that could make money or would be improvements to our existing business or process. [music] And right now, we're not doing any of them. And the last time I grabbed something from that list, you guys want to know what it was? In 18 months, I've grabbed three things from the …