Du machst dir dein Business unnötig schwer

0:00When you started to make content before in your previous businesses, you hadn't really gone hard on content marketing. And so, was the motivation because you saw this as good lead generation for acquisition.com, or was it more, "Hey, it's time for me to share what I've learned?" I would say, one, there was multiple motivations. And I was actually pretty uh reluctant to do this. And I I don't even know if I will do it forever. I think some people are like, "I'm going to do this for I don't know if I will do it forever." I came in with a very clear purpose of why I was going to do this.

0:30So, I'll I'll tell you the the the the stories that got me to decide to do it, and then why. So, um in very short order, uh The Rock had Teremana for multiple billions. Huda Beauty uh did a minority deal, you know, valuing the company over 600 million. Conor McGregor, same thing, 600 ironically 600 million for Proper Twelve, uh his whiskey uh company. Uh so, those are like some celebrity examples. Then I had I remember hearing this podcast of this guy named um he did Nomad Capitalist. He's like a YouTuber.

1:00And he talks about expatriating and like how to have tax savings and things like that. I had seen his channel, and I listened to a podcast, and he said, "I get 3,000 applications a month." And I went to go look at the application, and it was like it was an application. It was like 30-something questions, and they weren't like multiple choice, they were like very in-depth questions for financials and like all and like you had to upload documents and like there was a lot of stuff involved. And I thought to myself, "If I had 3,000 applications a month for any business that was high-end B2B, my god, I would just print money."

1:35And so, I I thought about that, and I was like, "Okay, so these these are like I'm getting warmer and warmer to this idea." And then Kylie Jenner gets on the cover of Forbes as a billionaire at age 20, which they ended up disproving later, but like doesn't matter. I think she is a billionaire now. Uh but she was 20, I was 27. I thought I was hot [ __ ] She's 7 years younger, and she's a chick, and she's richer, and I was like, "I suck." I'm a big believer in like if somebody's making more money than you, there is something you can learn from them in the game of business. Totally. And and it might just be like you need to be luckier.

2:03But like sometimes it's like you need to be the right right right place at the right time. So it's like okay, well what do I do about that? It's like okay, well I try to increase my surface area of luck. Then I decided I was going to do it. And so when acquisition.com for sure was what I was going to do, the brand part wasn't something I was for sure going to do. But when I thought, okay, how can I decrease the likelihood of failure as much as possible, like one of the tenants would be like, well, if you had an investment firm and you had an unlimited deal flow, if people who only wanted to do business with you, it would make it very hard to fail.

2:29And so I wouldn't have to be the best negotiator. I wouldn't have to be the best picker of companies. I could just have unlimited shots on goal. And so it's like, okay, so if I were to solve for that, what would I do? It was like, well, if I could build the biggest business brand, then that would basically shrink into irrelevance or make Sorry, shrink all of my problems or make them irrelevant by consequence. That was fundamentally why I decided to do it. You mentioned me in the initial beginning you weren't even sure you wanted to do it. Do you enjoy having over a million followers now and that piece of Yeah. Um there are pros and there are cons and right now there are more pros than cons. And if there's a day where I feel like there are more cons than pros, I will stop. Right.

3:06I I think there are some people who really love attention and love fame and things like that. I don't think I am that person. And I feel like I have evidence to support that because I didn't do it for a long time when I think I had the opportunity to. Right now my content feeds thousands of families. First from obviously what we do at acquisition.com the holding company, but then also all of the, you know, I was school like there's there's, you know, from a distributed perspective.

3:36If I were to quit in the future, I would try to make sure that I had backfilled my responsibility to those families to make sure that that that vacuum, you know, didn't that that it was filled. The pros of this are you have recruiting talent becomes infinitely easier. The best people in the world at whatever they do, which is such a such an underrated lever. Like I just can't I can't overstate this. Was is lever number one. Number Number two is you have the obvious thing is that you have lots of deal flow or customer flow depending on whatever, you know, whatever you whatever you sell. Those are really the big pros. You have some ancillary pros like, you know, if I go to a gym and drop in like they usually know who I am and they'll give me some nicer treatment and if I go to a restaurant they probably know who I am and they'll they'll, you know, be nice about it. Um those don't aren't super Some people like that. The downsides are that what you sell is privacy. And so that's the that's the price that you give up is privacy is the price. And so um and one of the really tough parts and why it's I spent so much time thinking about this was that um it's it's it's kind of a it's a one-way door. Yeah.

4:37It's uh you can't undo it. There's no control Z. Real quick, if you're a business owner and you're not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at the business, see if we can help, and if we can we'll invite you out to Vegas and we'll do this in person live.