Shadowbanned oder einfach schlechter Content?

0:00Uh, my name is Jonathan. I sell dating services to single men and help them get their dating life together. Uh, revenue we range between 250 to 900. Um, I would like my revenue to be at 1.2 million because I like to net 100,000 a month ideally. What I believe is stopping me is that the metrics on all of my social media have gone down and my fans have been telling me, "You're shadow banned. You're shadow banned. I'm not getting notifications." So, You did do anything political?

0:29I mean, I was endorsing Trump. So, maybe that's probably it. I mean, might be it honestly. >> passively. Not like a whole stream on like why you >> [laughter] >> Not like why you should vote for him. Yeah. Um, was that when it stopped? No. When >> then I have a theory. It was like when Andrew Tate went to jail in 2022 December, I noticed like a a big change in my viewership and I I don't know if my fans just really like me and they're like just lying to me like you've been shadow banned. Yeah. But, um, I don't know. I just This is a problem cuz I like my best

1:04>> some videos that do better than other stuff? So, I just I don't do videos. I do live streams. But, >> Oh. Yeah, I consistently live stream. That's how I do everything. Even leading up to launches. All I do is just >> like videos? Not really. They just It's just the live streams kind of like you're in my personal theory like live streaming is like to a degree indoctrinating your uh, following and then lowering resistance and then eventually they buy in. So, like I said, I've been able to do all my business has been organic. My best launch was like quarter mill in 5 days.

1:35Um, which is like, you know, 90 85% profit. But, nothing has really changed in what I do, but I'm seeing all metrics shrink and it's like Yeah. I'm freaking out. >> Yeah. No, I hear you. So, um, I mean, it basically at the simplest level one of two things changed. Either you changed something unknowingly which is the content is not as good or it's not you know, as compelling or whatever or something else changed which is either the environment changed. So, like maybe it sounds tone deaf now or uh, the algorithm changed in terms of how it's uh, pushing out lives.

2:11Which not I don't know. You're the actually the only person that I know that does lives as their primary organic strategy. Yeah. I've yet to meet somebody to replicate my numbers. I'm also one-man business. Yeah, no, no, no. There's some people who do your numbers are bigger. But, with live streams. No, not with live streaming. But, with making content on a regular basis. And so, I think I think it's like we just need to You need to get more views, man. Like that's all it really comes down to. And so, it's like I I'll say this. If you keep doing what you're doing, it will continue to stop working and get worse. So, let's not do that. I think you're going to have to do kind of the um, the gentleman I was talking to earlier uh, with pest control. He's like, "I've got this agency and it's working." Well, it's like, "Let's do the live streams.

2:55Can we also clip that and make that into content? Like the best moments at least. So, yeah. My my shorts are like my largest uh, traffic source back then doing like 16 15 millions and so much more shorts. >> do shorts anymore? The hit has been pretty big. They've gone down to like 8 900 sometimes. I'm happy if it gets to 1,000. Views? Yes, per short.

3:17>> Yeah. So, um, I mean, maybe you did get shadow banned. I don't know. Um, The question is just how to fix it if I am theoretically shadow banned or how do I address this problem? >> shadow banned, it's like you you probably need to start a new account. Okay. That's like and you'll The good news about about quote shadow banning is this. If you start a new account because of how social media has changed it has been largely democratized especially for short-term short short-form content. So, somebody who has a brand new account that has zero followers can make a clip that gets 10 million views.

3:53So, like I would it's not nearly the death sentence that it used to be because it's based on interest graphs now far more than it is followership. So, you can keep doing your lives on one channel and I think that's like again that's The big if here is like are you shadow banned? I don't know. Do you have a rep that you can reach out to? Cuz usually they'll tell you. No, they just like it's just some guy in Paraguay who doesn't give a [ __ ] >> [laughter]

4:17>> Um, I I don't like I don't like pointing to things that I can't control. So, I'm like, "Is there anything that I can do to make these shorts better?" It feels unlikely that you went from, you know, 5 million a clip to 1,000 a clip. That feels like a pretty tremendous drop. 15. Yeah, or 15 million a clip. Sure. Uh, a big drop regardless. And so, if I were you, I probably like I would be in hyperactive mode right now. Which is I'd be trying to find a new a new way to promote. And so, you keep the thing cuz you have to keep the lights on. But, I would strongly consider um, is it but are you only YouTube? I'm I mean, I have 58,000 on Instagram and

4:58>> Does it happen there? Uh, no. It does not happen there. Okay. So, can we double down on Instagram in the short term and then like create a new account on YouTube? I'm here to do what you say. Okay. Um, do you monetize Instagram at all? No. Well, dude. I mean, Instagram is one of the easiest ones to monetize. Of all platforms, Instagram is like the most monetizable. Uh, because you can directly message your customers.

5:23Like every person who follows you, you could you can DM. Are you you're selling the webinars, right? No, no webinars. Well, you sell a lot of whatever. I'm sorry? >> You sell the you sell via live. Yes. Right. And you do that how often? Uh, my show I've been running it How often do you pitch? Uh, once a quarter. Okay. Um, so, it might be advantageous to Okay.

5:48I mean, it's leaning more towards that you might have gotten shadow banned. Um, and if that's the case let's walk through this, shall we? All right. So, so for Instagram, I think you do a many chat integration. And then DM new followers.

6:12And uh, replies. And then send them to lives. When you go live on YouTube also go live on Instagram. Very easy. Just get a second phone if you need to. Go live on >> do that. Okay. So, you do go live on Instagram. >> I get like four five people watching me. Okay. Uh, so, when we have this, you can add them to the broadcast Mhm. and then let them know when you're going live cuz you should get more than four or five.

6:45Um, nasty. It's just because we have this big question mark of are you bad at content now or did you have the gods of social media tell you that you're not allowed to promote anymore? Um, there's a group of people I've I kind of like >> Instagram does tell you if you're shadow banned though. So, you can look at it in your client settings. So, I would check that. And if they haven't, then it just might like I would so much prefer to know that like the content is just not that good cuz that's super fixable.

7:21There's a group of people I'm associated with and they've all kind of been throttled as well. Like the Fresh and Fit podcast and some of these people they're all like we've all kind of been uniformly kind of flatlined Yeah. >> from '23-ish, you know, cuz like they have a huge podcast and they've been stuck at 1.5 mil Fresh and Fit. You mean on Instagram? On uh, YouTube. Okay. And they just don't get views there either. No, they get views, but we're all like our subscribership and whatnot is not necessarily growing and their views have massively taken a hit. They used to do like three 400. Now, they're like one-ish.

7:53One-ish thousand? Hundred. Oh, hundred. Yeah. That doesn't sound like shadow Okay. Going from like 300 to 100 just sounds like YouTube's has shifted over time. Okay. And like we just need to adapt to what's what's working now. The crazy part about my views is like my views have usually typically ranged between on the live streams 1,000 to 5,000 and then the money just kept growing. So, I was like, "Great. I have a [ __ ] money printer."

8:22Yeah. >> But, now the views are still same. Maybe slightly dropped. But, the sales have just like it's just like abysmal. It's so terrifying. >> [laughter] >> Yeah. Um, That's why I'm here. They're may No, I hear you. Um, it's like you have this one trick that worked. And so, I think you might just need to learn another trick. Okay.

8:46At least you have second platform. So, it's like you've just only done live streams and that's how you've done it. It's like you might be able to just like push people to a phone call. You could push people to a webinar. Like you could probably do more than once every 12 weeks do a pitch. Like there's there's plenty of levers that we can look at. And I have high ticket immersion stuff that's like 10K and those are easy to sell. But, I just need more eyes and views.

9:14That when you teach a guy how to date, he doesn't come back cuz he's out dating. Out dating. Yeah. I mean, to be fair, it's education. And like there's no continuity program on Harvard. You just graduate. And then that's that. Um, and then they get you in the endowment and there's all that. But, like >> [laughter] >> um, I think we have to focus on the controllables. Which is that the content needs to improve and you probably need to make more content and make more diverse content. Probably need to start using tools like oneof10.com. If you're not familiar with that. You know that is? oneof10.com? Mhm.

9:45So, oneof10.com is basically the it's like YouTube repository where you can just search for topics and it will show you the highest out performers in terms of headline packaging and thumbnails across all channels on YouTube. And then from there, you can basically create ideations of Okay, how can I apply this to my niche? And so, I'm guessing that like the fact that the other guys went from like 300 to 100, like to me that's not shadow banning. That's just like their content wasn't as good as it used to be.

10:13Or it's just like it's not as relevant it used to be. Like people aren't like bitching about red pill as much as they were before. And so it's like maybe part of it is like your content might have to adapt. So, I would honestly prefer it just be that, which is the content side. not good enough, fine. Then like let's look at topics and let's look at headlines and let's fix that. Let's Let's make it something that people want. We've had to change our stuff all the time. And I think it's just like you learn a trick, it worked, it was a great ride. Now you have to change again. Okay.

10:40Thank you very much. >> No, I appreciate you. So, if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's where my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.