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Was du mitnimmst
- Statt einer neuen bezahlten Community kannst du deine bestehende kostenlose Community zum Testzugang machen.
- So laufen Content und Marketing über dieselbe Gruppe, statt zwei Communities parallel zu pflegen.
- Risiko: Nimmst du die besten Leute aus der kostenlosen Community raus, kann diese absterben.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Done a bit over 1 million in revenue on Etsy, cool. Uh started at 16 years old, great. Um I have a free community with 2 320 members. What should I offer in paid community? Um I'm doing my best to give tons of value for free, but wanting to uh make a paid one worth it. Um So, I think uh you know, like this is me taking money out of my own pocket right now, but I think it would still benefit you long-term. I think that it might be beneficial for you if you have a demonstrated way of providing value to just make that community a free trial.
0:32So, like I've like, you know, I think that that might be the best the best next step for you. Like if you have 320 members, then it's probably engaged. Just flip it to a free trial, and then that way your delivery and your marketing can be basically one of the same kind of on a go-forward basis. You could obviously start a second community. It just takes more work to manage two communities, and I would say the big risk is that the free community like kind of dies when you take out all the best people and put them in the paid community. It's something that we've seen. Again, this is me not serving myself here, cuz obviously I'm incentivized to tell you to open more communities, but my reputation matters more to me, so um that's probably what that's probably what I would end up doing.