Warum Schenken ohne Erwartung leichter fällt

0:00on uh giving out free samples. You don't mean like the like from a from a product's perspective, you're you're you're giving it out for free. And so fundamentally, you're incurring cost to give this thing to somebody. And in in your mind, you're incurring this huge cost cuz there's also all the time of formulation and and and getting the the right cap size and like all that stuff. And and you're giving them out, and the person just receives it in 2 seconds, but they don't know that it took you 5 months to put that whole thing together. And so you feel like you're like you need to love this, right? Um but I think that you do it kind of effortlessly just from me just from the 5 seconds of me just saying this. Um is that you're also giving without a lot of expectation.

0:34And the only expectation you have is that you tell me that it sucks. Like just you serve me better by telling me it blows than by lying to me. And so this is also just like one of eight ways of talking to let people know about your stuff is letting friends know. I just start there cuz it's the cheapest and easiest. Um but with uh services, you can do the same thing, but the nice thing with services is that you can change it kind of in real time based on feedback. And so asking someone if you can do something for them, uh you can change what you're asking to do for them until they're like, "Yeah, I would love that.

1:04Can you take care of that for me?" And then all of a sudden, you can see the interest, their eyes light up, they engage with you, and you're like, "Okay, maybe maybe this is right." But the whole time though, and maybe this community will love this aspect is that if you give without reciprocity, um you only get you only cuz like the sorry, give without expectation, uh then anything you get back is just bonus. If you're giving in order to, then you will always be let down. And that's like that's just hard to take, but it's just reality. And so I think the the more you can do that, I mean, the reason I built my brand in this way was just on the thesis that if I gave more stuff that was better than everyone else in my mind, I'm sure there are many people who do better things, um for free, that eventually I had no I have no money, you know, like there's no monetization master plan. It's just eventually uh an opportunity would come up that would make sense. And so um and it has worked out that way. But, you know, the amount of people that, you know, ask me to do X, Y, and Z for for a quick, you know, whatever money dollar uh is a lot and it continues to increase, but it's because they can see that there's this goodwill deposit um in an audience. And it's just that the audience size just starts really small and it grows. And when I was uh starting out, one of the easiest frames of mind that helped me get through kind of like the shitty the second way of letting people know is letting people know publicly. When you post stuff on social media for free, um is that when I would see like I'd click and see the little views and it'd be like 17 views.

2:30>> [laughter] >> Um I actually imagined a room like this. So, I was like, well, if I would get in front of a room of 17 people or 22 people and they wanted to hear something that I have I was like, that would feel fine. I'd be like, oh, cool, they like It's like a class presentation. And so, just framing it that way is like in the real world rather than like looking at Instagram and social media metrics as and comparing those metrics to Mr. Beast, but just comparing it to the real world, I was like, oh, this is actually making an impact. And so, that actually got me through a lot of the early uh cuz what a lot of people don't know is like my podcast I was telling you the beginning of the story earlier. Um I made pod I made podcast for I'm now on my sixth as of July, I think my sixth year of making podcasts.

3:10For the first four and a half years, uh I averaged 2 to 3,000 downloads a month. And that's okay. There's not, you know, nothing wrong with that. Um but it stayed there >> [laughter] >> for the entire time. But, for me I was like, I'm giving a keynote every month. All right. That's not bad, you know, three you know, three times a week I do that in total and the the all of those together is a keynote every month. And I was like, that's not bad. So, if I had to talk for a full day, cuz that's pretty much what a month of podcast was, I was like, for a keynote, that's a worthy trade. And so, I think if you can reframe it that way, it can get you through the early the early uh the early rise. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it.

4:04And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct a business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.