A fitting room showcases all 3 lead magnets:

0:00Years ago you weren't allowed to try things on before you bought them. Then one savvy business owner created a fitting room. Their sales presumably skyrocketed. So much so that it's now a standard practice in all clothing stores. Here's why a dressing room is so powerful. It's all three types of lead magnets [music] in one. You get to try something like a trial. It also reveals a problem. Once you try something on, you might find out that you need something different than you intended. And once you find a shirt that you like, a good salesperson would say, "Do you want pants that go with it?" It becomes step one in a multi-step sales process of creating an outfit. So if you can, try and get a lead magnet that does all three. [music] Reveals a problem, gives them a taste of the solution, and shows it as a smaller piece of a much bigger pie once they increase their perspective.