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Was du mitnimmst
- Zwischen null und drei Millionen Umsatz ist das größte Problem meist einfach Unwissenheit, nicht fehlendes Talent.
- Um auf sechsstellig zu kommen reicht ein Kanal, ein Produkt und eine Zielgruppe, mehr braucht es nicht.
- Für die erste Million reicht es, den Kundengewinnungsweg, der schon funktioniert, einfach konstant zu wiederholen.
- Bei etwa drei Millionen Umsatz checken Firmen meist drei Boxen: Product-Market-Fit, Akquisekanal, Kernteam.
- Der Schritt von eins auf drei Millionen heißt meist, den Gründer aus dem Tagesgeschäft herauszuholen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Unternehmer/Gast The biggest issue that most people have between zero and three specifically is just ignorance. People just don't know what to do. You know what I mean? And so like just you know getting to six figures is literally just like sell something to someone. Like that's it. That's all you have to do to get to six figures. Like one channel, one product, one avatar. Like that's it. You don't have to do anything else. And then you know when you get you want to get to seven figures then you just do that and then add the word consistently. Which is you do you know you input put the inputs in the system in a way that's consistent so that you get a consistent output. So it's whatever way you acquired those customers whether it was reach outs, whether it was content, whether it was paid ads, whether it was affiliates, whether it was referrals, whatever the thing was that got you the customers cool do that consistently and you'll be at a million. You know what I mean? Which is which is still only 20k a week. It's not like a huge number. You know one to three is usually increasing output of that that main thing to a small degree and really just like baseline efficiencies and building out the core team. So usually at that point going one to three is getting the person out of delivery to a large you know to a large extent and usually they get their first kind of first follower, first like one or two I'm trying to think the right word to how to say this.
1:13Competent individuals who are helping them out. And then you know a handful of front line. And so it's usually like companies that are at yeah 3 million they're like 5 to 15 employees. And so and there's usually really only like twoish good ones and the rest are okay, right? And so at that point you know going from three to 10 is usually where we can it's the minimum level that we take people on. And it's not because there's something magical about 3 million is that 3 million typically checks two boxes.
1:40Box one is that they have product market fit at some level. People want something from them. Like something they're selling is resonating enough that they can generate sales. And the second thing I guess there's three boxes. One is that, the second is that they have at least one reliable acquisition channel that they're currently doing. And the third is that they have a core team in place. So they've demonstrated product market fit, they have a reliable acquisition channel just at least one. And they have a core team in place which may be relatively dysfunctional and have very few key players but at least they have some semblance of structure. And so if they have they they meet those minimum requirements then we can at least start from at least some level of leverage to start helping them grow. Real quick, if you're business owner and you're not growing as fast as you like, I'd like to give you a free gift. So my team and I put together the 100 million dollar scaling road map which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you what to do for each of functions the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page you can book a call with my team and we will look at the business, see if we can help and if we can we'll invite you out to Vegas and we'll do this in person live.