Die Ablenkung, die dich vom eigentlichen Ziel abbringt

0:00Many people have seen The Matrix. If you haven't seen The Matrix, you don't need to have seen it to understand the analogy. So, Neo is going through the training program of the protagonist. Morpheus is his his educator, his his teacher. And the education program only has one objective. And so, he's walking through the city. People are going left and right. He's he's bumping into people going through like crowded New York. And then all of a sudden, it's kind of a black and white palish look. It's green black and white, but it's still black and white. And then all of a sudden, this woman in the in a red dress enters the frame and you can't help but stare at this woman in the red dress and she's a complete knockout. And Morpheus is talking to Neo trying to teach him something. And as he's talking he's like, "No, will you look at me or you're looking at the woman in the red dress and he says, "Look again." And he looks back and it's Agent Smith holding a gun to his head. And he says, "Freeze." And then everything freezes in the frame.

0:47And he's like, "If you're not one of us, you're one of them." And I see that as the opportunities that we have to say no to every day is like another woman in the red dress. And it's become a term that we use internally, right? It's like it's a woman in the red dress. And the thing is is that the the more successful you become or the more able you become, the hotter the woman in the red dress is, right? Like [laughter] you got a homeless girl that you're walking, you know, past on the on the street. She's like all dirty, but she's got a red dress on. You're like the thing is is that that homeless girl when you were in your apartment actually looked like Yeah. Right. She's like, you know, I'm not, you know, I I could, you know, right? Um, but then the better you get, the the bigger the opportunities and that's where you have not your hypothetical 10, but what about your hypothetical 100?

1:25>> Yeah. >> And I had a mentor say this to me right as we sold uh gym launch. He said, Alex, that you know now that if it's not a billion, it's not worth your time. And that was such a single a great razor for all decisions. And so people come, they're like, hey, we should do this endorsement. Hey, we should partner with this whatever. I mean, think about it. Like we're in the deal world. So, how many deal we get? We have 3,000 companies a month that reach out to us to do a deal. That's 100 a day currently. And we've done 13 deals in two years.

1:57And so, like, if you think about from acceptance rate, it's like, you know, and I'm not saying you shouldn't apply. By all means, go to acquisition.com and apply if you have an awesome business. Um, but but the point is is that like your no muscle isn't really a no muscle. It's just a yes muscle for the one thing that matters most. >> Yep. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.