Why attention matters more than a product – document your effort to build trust

0:00You don't need a product to start. You need attention, because attention gives you leverage. If you have a group of people who know, like, and trust you, even when you don't have a product, you're basically building potential energy. Well, I don't have any proof. Of course you don't have proof. You haven't done anything yet. But what you can do is do work and document the work you do. Either you have epic proof or epic effort. Doesn't matter where you start. If you do something epic, document all the volume of work you do along the way, and people will follow you.