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- Ob man mit Content starten sollte, hängt davon ab, was gerade der echte Engpass im Geschäft ist.
- Mehr Aufmerksamkeit lässt ein Geschäft nur wachsen, wenn es nicht durch fehlendes Angebot begrenzt ist.
- Manche Betriebe wie Reinigungsfirmen haben genug Kunden, ihnen fehlen eher Mitarbeiter, dafür braucht es andere Inhalte.
- Ein neuer Werbekanal lohnt sich nur, wenn er genau den aktuellen Engpass des Geschäfts löst.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Do you think more businesses should be trying to follow content creator led models? Like we've talked a lot about, hey there's five different ways these businesses make money, here are some of the challenges they have. Should the other, you know, 60% of entrepreneurs coming to you be thinking about, oh I should be incorporating content more into what I do. I have super strong reservations with the word should in general. Um, I would say really just depends on what the constraint of the business is. And so like let's say you have an outbound channel that you have cold callers and cold emailers that, you know, generate B2B customers for you. Do you need to start making content?
0:34Probably not. And given the resources required, are there is there something else in the business that would generate more enterprise value? >> Yeah. If so, then you should do that. Right? Big picture, more attention in general tends to grow businesses provided they are not supply constrained. But that's a big asterisk cuz many businesses are supply constrained. There's a lot of plumbers who the phone's ringing off the hook and they're like, I just need more plumbers, dude. Like I like Yeah, of course. Like I could we can like I don't have a problem getting people. If you have a cleaning business, the problem is not getting people to want cleaning. The problem is finding cleaners.
1:04>> Yeah. Right? So like it depends on what what the problem of the business is. Now, if that were the issue, do you make content around like what it's like to be a cleaner? So that you attract cleaners, people who want to clean? It's like, hey you already clean your house all the time, want to do it for money? And we have better working conditions, blah blah blah. Like fundamentally, uh I guess reframing the question as should the other 60% of businesses add another advertising channel? No, unless it's the constraint of the business. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.
1:34So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.