Which Ads Did Better?

0:00Which ad do you think got more leads? Ad A, so I'd like to just [music] invite you to come out to one of our workshops here in Vegas, or ad B? >> Business owners don't want to hear this, but what you avoid controls you. >> If you chose B, you would be correct. So, what about these? Ad A, >> Real quick, do you have your email on you? Because I want to send you this thousand dollar gift. It's actually not my gift. >> Or ad B? Are you a unicorn? You might be the unicorn inside of your business. >> If you chose A, you'd also be correct. One more time. Ad A, >> So, if most of your business's knowledge exists inside of your brain,

0:26>> or ad B? >> If your business is doing between one and three million dollars a year, you're in what we call the swamp. >> Ad B is correct, but why? So, all of the lower conversion ads had weaker or too clever of hooks. Like, are you a unicorn? It's like somebody be like, does that mean you're in a tech company? Or does it mean the animal? It was too much for someone to unpack. Swipe. Other hooks were really clear, really straightforward, and third grade reading level. Anyone could understand it. I've run a lot of ads in my life, and I sometimes make stuff like this to remind myself that we need to be reminded more than we need to be taught. Cuz at the end of the day, the hook matters more than anything, because if you don't get their attention, nothing else matters.