Zu viel Arroganz verhindert echten Fokus

0:00Which brings me to a quote over here. Most people keep fighting the same boss, but the boss is being able to stick with it. >> Yeah. >> And you had to learn that the hard way, right? >> Yeah. Yeah. Um, and here I'll give you another one over here. I'll give you your your Moseyism. Is that a thing? Moseyisms? Um, to do something epic, you have to convince yourself to do the same thing for a long period of time without telling yourself that you're smarter than you are. This talk that you did, um, I think the talk the I'm paraphrasing here was how you this will change how you think about money or something like that, right? Um, but this talk about focus at the end of the day.

0:32And you went to Yogurtland and decided that you had to redo your talk and focus the talk on focus. What happened there? Yeah, I had all these guys who were coming up to So I So I got So I was supposed to speak at this event and I I'd already finished the the presentation and part of the reason that I don't speak very much is because on stages, um, one, I don't like how people use my face to promote cuz again, associations I don't want. Um, but also because I mean it's to just give this to everybody else.

0:59Like, a lot of people will promote with my face and then people will buy whatever the person who's at the event is selling and I have no association or anything and I've no way to I don't have the time to do the due diligence on figuring the person out. So like, if I speak somewhere, it's not because I'm endorsing the person. But that being said, um, I went to the Yogurtland and like eight or nine people were in the area for the next day and they sat around us and I spent like 60 minutes talking to all these guys and it became really clear that all of them were distracted.

1:28They were all doing multiple things, trying to like they they they subscribed to the single fallacy that I think is number one in new entrepreneurs, which is the uh I'll see which one works fallacy. >> And the reality is that any of them could work, but the only one that will work is the one that you work on. And so, you have to commit to one of them because it's just it's arrogant to think that you going 25% in on four things is because you are competing in a real marketplace against somebody else that's in that space and to think that your 25% is going to do anything against someone's 100% is just arrogant. And so, um and one of the definitions of commitment that I like a lot is the elimination of alternatives.

2:11And so, if you want to be committed to something, then you have to eliminate alternatives. And some people use uh you know, dicidere, which is the Latin root of decide, which is means to kill off, which is like what are we killing off? And I think um it's kind of like pruning a tree. Uh and when I realized that it's like you have there's only so much nutrients in the soil, there are only so many minutes in the day, so much literal attention and focus that you can allocate. And if anyone's ever worked on one project for a long period of time, you realize that you start peeling back layers and getting a depths of understanding that you can never get when you're on the surface level looking at multiple things. You're barely being reactive and setting out fires, you can never make progress and like drive. And I think that like this is a Warren Buffett quote to to give the the goat his his due. Um he said the difference between successful people and really successful people was that really successful people say no to almost everything. Um and I think that that's it's just taking me a very long time to learn that and I continue to repeat it in my tweets because it's still just as hard for me now as it was then. It's because the thing is is that the opportunities I have to say no to now are things that I would have given my left nut for,

3:13>> [laughter] >> you know, a decade ago. Uh and so, it's it's just it's continue like the bar has continued to rise on what I have to say no to and it's hard the whole way through and one of the big unlocks for me has been judging myself based on my actions and not my feelings, meaning I can feel impatient but still do the patient thing. So, I might still want this to go faster and be upset that it's not going faster. As long as I don't act on that impulse, I can still be a patient person. And so, to the same degree with focus, I might be interested and love jamming with the guys on like, what if we did this? What if we did that? What if we did that? But as long as I don't say, all right, buy the URL, let's get the bank account set up, let's go. As long as I don't do that,

3:53>> [sighs and gasps] >> then like we're still focused on the one thing that matters most. It must be tough because it's you're you're trying to educate people on the pain that you've been through, right? Again, being punched in the gut, nine things, right? But still, like I I don't know about you, but in in my early 20s, I remember like, "Yeah, focus, focus." And I would read, you know, Warren Buffett, Steve not Steve Jobs, Warren Buffett, um you know, Bill Gates, yeah, the one thing is focus, right? Like, you know, And but then it's like, "No, no, no, but like I'm better. I'm smarter than that, right?" That you have that quote in here. It's like thinking that you're smarter than you are. So, I feel like it's as much as we try to teach people, sometimes it's like they just need to get punched themselves.

4:32I think there's a difference between knowing that and knowing how. So, like no going through an experience unfortunately teaches you in a different way than knowing that something happens. Or like, I know I know I I know that this works this way. But if I said, like I know how a business works, but it's like, but you you know what to do, but you've never done it. And so, until you've actually done it, you think you know what to do until you go through it. And so, I think that's like that experiential knowledge, which is honestly I think the base of the content what makes the difference between Ken McElroy's and hopefully our content, which is like people can see a depth of understanding that comes from experience. Like one of my favorite quotes from L. H. Hardaway is, "No man with an experience is ever at the mercy of a man with an opinion." Right. And until someone's done it, all they have is an opinion. And if you have done it, they are irrelevant. Like someone's like, "Well, it doesn't work that way."

5:20I'm like, "Have you done it?" They're like, "No." And I'm like, "Your opinion does not matter." >> [laughter] >> Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out on the thank you page and just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.