How to Scale an Organic Creator Business with a Personal Brand and Affiliates

0:00The way to really scale an organic creator business is you launch it with the personal [music] brand and then over time you backfill with other faces that you have to approve that are on brand with your values and your message. Like somebody who's done realist really well is Derek Moore plates more dates. He has, [music] I think, an affiliate base of four or 5,000 affiliates that promote his fitness products. And then they over time become bigger than you. And you kind of like Homer Simpson into the you recede into the bushes till eventually people associate you with the brand but the brand outgrows …