Run One Ad and Do Nothing Else

0:00And then I'm James, it's a pleasure to meet you. I started Harmon Home Outfitters here in Alabama. We help the elderly age in place through home accessibility modifications. We did 500,000 last year with 40% margins and we're having a tough year this year only at 150,000 with 58% margins. I want to get to a million a year within 6 months. We have 20 to 1 LTV to CAC and I believe I can strike within my control is legion, specifically with baby boomers. So,

0:29>> Yeah. >> how do I get Southern baby boomers to want to buy a ramp, place a grab bar for themselves or their parents? >> Who are you Who are you predominantly selling to, the kids or the parents? >> The kids most of the time. I'd say 85% of the time. >> Got it. Um how are you doing lead gen right now? >> Mostly referrals. Um I'm a nurse by trade as well as a medical social worker, so I'm able just to walk into hospitals with my scrubs on and that gets me through any doors in the hospital. Um I'd say that's 90% of it.

0:58>> [laughter] >> That's like a man with a cone and a neon vest and a clipboard can get into anywhere. >> You dang right. >> Yeah, and man with yeah, man with scrubs can can get in any any hospital setting. Um that is So, okay. Here's the good news. Uh well, your LTV to CAC those numbers are kind of off because basically your CAC is your time, so I don't know how much we could credit so we could put it at that. But what is what what do you make per call it unit sold?

1:25>> Yeah, yeah. So, we're $6,000 average ticket. We have uh 30% close rate. >> Right. >> And I'm only getting around 10 leads a month of incoming, so. >> And that's all from referrals and call it door knocking fundamentally, right? >> Yeah, yeah, yeah, 90%. Yeah, that's correct. >> So, um I would say you have two options that you could pick from that you're already like very, very equipped for. Um you could do Google PPC, which is just like basically keywords and looking for people who are looking for ramps, which is option one. I'll bet though that if you bid there, there's probably already some players and you'd have to have a more sophisticated sales motion, otherwise you're going to waste money.

1:56Um waste money that like you'll get leads, but it'll cost you more than you're able to afford right now. Um, the other option which I think is probably more likely to work because you have a very visual service, um, is showing before and afters. I mean, you've seen these ads, right? Um, and if you're targeting the kids, it's like did your parent recently have a fall? Right? Which is super common. Um, it's like and did you know that 90% of falls are are um, preventable by just having by outfitting the home environment and it extends how long they can live in their home by another 10 years. So, parents are happy and kids are happy. Like to me that would be my hook and my angle for my ads and then the creative itself would just be before and after on the homes that you're doing the outfitting to. And you'll probably be able to get leads from there and I'm sure do you have like financing or insurance something like that that covers it?

2:40>> Yes, sir. Yep. >> Yeah, dude. Like uh, bro. Like if you could say that it's like and we, you know, insurance covers X, Y, and Z. I think this is just a pure You could You could probably have the simplest funnel in the world which is just run a lead ad and then call the leads up, have the uh, the thing you page sorry, the the lead ad redirect to a VSL, so video sales letter. Um, and then with a call now button underneath of the video and that's probably all you'd need. And you just got to work the out of the leads.

3:06Like that's really it. Like this is super, super, super simple. Like you have Like I If you just do this and ignore Like do nothing else, I'm just telling you. Do nothing else. >> Got it. >> Run meta ads. Use the angle that it's free. Use the angle that a lot of falls are avoidable. I'm sure you can find the stats on that, right? Um, use the stat that parents are happy because it pushes them out going into a home for another 10 years, right? They want to be in their own home. Um, but that way the kids don't feel guilty about it. Um, and that it's free, right? Like those are Like there's a ton of media angles.

3:35>> Look right there. It is not free. The ramps, the grab bars, 95% of the time, uh, they're paid for. They used to be free, but we had a lot of a bunch of cuts in Alabama which covered those. So, now I'm having to charge for them which which kind of sucks. That's the decrease in my profit margin. >> It It's fine. It's fine. Um, >> Got it. >> It It doesn't matter. And if if like two options there. One is you can just not say it's free and then just collect leads like normal. The other option is that it's free and then you just find out if their insurance covers it and if it does you do the sale. If it's not, whatever.

4:05>> Heck yeah. >> Cool. But do nothing else. I'm just telling you right now. Do nothing else. Like you can get an ad like do you have any any creative on before and afters of like outfits you like it being outfitted and whatnot? >> I've got tons. Hundreds. >> Okay. So like today write your first five variations of the ad copy and put five variations or 10 variations of the creative and then run it in a 20-mi radius. Drop a pin on the map of where you're at in Alabama. >> Yeah.

4:31>> And then just do a lead just do a lead form. Keep it really simple. I don't even like we could have a video on the after page but I'd rather just get live and start getting leads to be like holy this actually works. And you can have AI walk you through the setup. It's not hard. >> Heck yeah man. I appreciate the time. That helps a ton. Thank you. >> That appreciate you man. >> I'm good. >> Cool business though. Very cool business. By the way, for everybody who's listening to this, there's so many ways to make money. Who here would walk in being like, "You know what? I could outfit houses with ramps for old folks." Right? There's so many ways to make money. By the way, growing market, lots of pain, they've got the money.

5:01It does check the offer boxes. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I just stole every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free and since you're a business owner I appreciate you and uh enjoy.