Where's the Line Between Persuasion and Manipulation?

0:00I read online, you know, people hear you talking about persuasion a lot, right? You think it's something very important. So, where do you draw the line when you're coaching people or with yourself between persuasion and manipulation? >> Woah. >> Woah. >> Woah, dude. >> So, then I would just ask you, what's the difference? >> Oh, woah. >> Well, what do I think is the difference? >> This I'm glad I'm in the middle of this thing. >> Okay. So, if it were I don't know. >> No, I just want to hear your definition. >> Yeah, yeah, okay. So, I think persuasion is I'm going to make something sound nice and I'm going to explain why I think it I like it. I'm going to make it uh attractive, right? I think I'm going to persuade you to liking something, so I'm going to make that thing attractive in the way that I would be attracted to it, right? And then I think manipulation is maybe using things against you, figuring out what you might choose, maybe playing on your feelings, knowing that maybe you have a hard time with something, so I'm going to use that to to to tug at your heartstrings in order to get you to do what I want you to do.

0:52>> So, in both situations, sorry, go ahead. >> Yeah, I can I say one thing? Isn't manipulation also changing something to look like something else? >> Yeah, yeah. >> So, this is why it's important to ask for definitions because we like if we manipulate the way that you described, it's more deceiving, right? Do I say something that is not true? Um versus saying things to change someone's behavior. So, if you think about manipulation is like I'm going to do something or say something that changes someone's behavior. If those statements are true, is that persuasion? Is that manipulation? Is that help?

1:27What's the difference? >> Hm. If you do, say it again. >> So, if I do or say something that is truthful and it changes your behavior, >> Yeah. That's not manipulation. >> Okay. >> That's persuasion. >> Okay. >> But is that even persuasion if you what he's telling me is the truth? >> Well, yeah, it's persuasion. >> Oh, 100%. >> If it's if it's truthful. >> think it's persuasion. >> Oh, totally. That's the rule number one of marketing for us. >> Okay. >> State the facts and tell the truth. >> Yeah.

1:53>> And if the truth isn't compelling, make the truth compelling as in change reality. >> That's >> To change reality? >> Isn't that? >> No, I'm saying like if I want to say like I am let's say I wanted to say I'm the greatest marketer of all time. Well, then I would want to say well, I'm not going to say I'm the greatest marketer of all time. I haven't met all the marketers, right? But I could say I did this launch. We did $106 million in a weekend. All using the stuff that I showed in my books that I give away for free.

2:20And I use the stuff in the books on the book to market the book. >> Mhm. >> That'd be proof. >> Yeah. >> And so if I state that is there any deception there? >> No. >> Does it make you more likely to purchase something around marketing from me? >> Yes. >> Probably. >> I'm actually putting in my description. Links in the description. >> So state the facts, tell the truth. And so anyways, I I I asked you the question because um I would say that most people and not most people, some people might define the difference between help and manipulation as intent.

2:50And as somebody who doesn't really put a lot of weight on intention because you can intend for a good thing to happen, a bad thing happens. You can intend for a bad thing to happen, a good thing happens. And so I care very little about it. I care much more about like are there skills that you can acquire to increase the likelihood that people take a specific action? And the answer is yes. And so those things are going to be in the short term changing the relative value of a reinforcer, of something good. So how can I make the bad thing appear better, which typically just means you just talk about the bad thing, which for most people it's like oh god, I forgot about that. You you bring it back up.

3:26If you don't do this thing, you don't lose weight, you could eventually live shorter life. State the facts and tell the truth. People over 50 pounds overweight they lose 5 years on your life, which means you might not be able to see your great grandkids and you'll just see your grandkids. If that's meaningful to you, you might be more likely to take an action as a result of me stating that fact. And so it's really just aligning facts that would naturally in the short term increase someone's motivation to take an action. >> Okay. I like it.

3:51>> That was a fun conversation. >> sense. >> I like that a lot. >> Yeah. >> [laughter] >> But if the person's action ends up hurting them, was it manipulation? >> Yeah. >> If I didn't mean to hurt them, was it manipulation? >> No. >> But the same thing happened. >> but you don't know. >> Right. And so this is why for me a lot of a lot of words the end result of many words means the same thing. Cuz like teaching is fundamentally changing someone's behavior.

4:19So is selling. So is persuasion. So is manipulation. >> Yeah. >> Like all of these things are just like we do a thing or say a thing to get someone to do something. Which also is what the point of communication is. >> Yeah. >> The only reason we communicate is to change people's behavior. >> Yeah. >> It's why we communicate. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I just built every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're a business owner, I appreciate you and enjoy.