Being able to accurately identify what the problem is and how to allocate resources accordingly

0:00had a gentleman the other day who said, "Hey, can you walk me through the closer framework? I'm currently not using it in my sales process." And I was like, "Well, what's your close rate?" He's like, "40%." I was like, "Why are we talking?" You flew across the country. You had one question that you're going to ask. And you asked about something that's not actually in the business. Cuz he loves sales. So, he just wanted to hear hear me talk about sales stuff, which I can understand and I appreciate that, but like doesn't help him. And so, being able to accurately identify what the problem is and allocate resources accordingly is going to make you a lot of money. It's probably the single skill that has made me the highest return in my life.