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Was du mitnimmst
- Bei einer KI Agentur solltest du nie mit KI werben, Kunden wollen nur das Ergebnis sehen.
- Wenn du sagst, dass etwas KI ist, drückt das automatisch deinen Preis nach unten.
- Sag lieber konkret, was du tust, zum Beispiel Buchhaltung, statt ständig KI Automatisierung zu betonen.
- Am besten sagst du direkt, dass du Unternehmen Geld und Personal sparst, genau das wollen Kunden.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Any tips on AI agency, what automations is better to sell? All right, guys. Dear God. The nice thing with an AI automation agency for the the big thing here is that you do not want to sell the fact that you do AI. No one cares. They just want the outcome. I'm telling you right now, this is the big mistake everyone who's getting into businesses who are like AI driven are doing is they're including AI in their advertising. No one cares. If you can do my legal work, do the legal work. If you have one AI that's doing 500 customers, good for you. I just want it done right.
0:37And also saying that it's AI assume literally anchors your pricing lower. Why would you do that? Like if you have an SEO agency, it's an SEO agency. The fact that you use AI, good for you. I don't tell people that I use a CRM. Right? I don't use tell people I use the internet. I don't tell people I like you know what I mean? Like what are we talking about? So, just do the job. And so this is what people are messing up in their marketing, too. Right? So, if you want to do accounting, you want to like I want to do you know, AI automation for small businesses, just say you do automation for small businesses. Or rather, just say you save businesses money, which is what they really want. I save businesses money and headcount.
1:12That's what they want. AI is just a vehicle for getting there. Okay. If you're business owner and you're not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it.
1:53And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.