Wie Alex und Leila Hormozi mehrere Firmen aufbauten

0:00you may know these guys as having sold the company for a hundred plus million dollars at 32 years old no big deal but you're about to learn from two of the craziest people I've met and they happen to be a couple and now they're friends of mine okay so what's the deal they started a gym licensing company and they were doing 2.3 million dollars a month and 17 million dollars a year in one year ridiculous then they did a supplement company that I used this one that did 1.7 million dollars in six months also ridiculous then they created a sales company that did 1.6 million dollars in a month all before the age of 32. ridiculous were they lucky I don't know being lucky is probably not being right four times all within a 10-year period instead there's a system for that and we break it all down in this video so buckle up we've talked about stuff that they've never discussed before even in all of these interviews we're going to ask them how big are their calves really how about their bank accounts how much money is there really in there what it's like to be a power couple Alex how's sad is it that Layla's way cooler than you and probably the smart one in the relationship how hairy do you think the two of your children might be given your Persian Roots I'm going to ask them the tough questions you guys so get your notepad out put your drink down because you're going to want to take some notes for this [Applause] everybody always asks me like how do you get mentors what's your board of directors look like like how do you get a board of advisors and I've struggled to come up with terminology about the right framework to express the fact that I find it annoying when people ask me to be a mentor don't ask me that I'm a terrible mentor and simultaneously it's so important that you have people that you can call like that do either of you have a framework of like how you group humans around you and keep them in your circle people want to be you know in proximity with Alex because he helps everyone that he talks to right I think that I picked that up from him because I watched him like we went to our first like Mastermind it wasn't my it was my first not his and I watched him be like that with people then I was like I should always give first because I saw like how much people then are willing to do for him and not even like we need anything from anybody but like it's just nice to then it kind of creates a I think the only way that you can create a real relationship is if you are the vulnerable one that gives first and so I think in doing that then you open yourself up to people who are actually really abundant you know because then they're like if somebody sees that something he's giving is actually really good they're like [ __ ] I should talk to him and like I don't care what love Revenue level you're at or anything you're doing like I'm gonna talk to that guy so I think I've seen a lot of people approach Alex just because of that because they're like he's got something really good yeah so like when we started like The Mastermind stuff um like I didn't have a lot of skills that were like useful to anybody else but I knew how to like run sales teams and so I just was like well I can do that and so I just literally went person my person was like hey do you have like sales scripts or anything I can help with like that's what I'm good at and so then I got on calls with basically everybody who's in the group and just like rewrote some of their scripts like Hey try this and this and like you know just the stuff that I was good at like try this on drilling your teams like here's how we can recruit better um and then what happens like at the end of that um they they've they voted me like member of the year for the the whole group but like I think more interestingly like so there's an objective like outcome but then I had like a hundred people that if I needed something I just I had that like available to me so like I always just like having lots of cards or like lottery tickets uncashed so like most people are takers a handful of people are like actually probably it's probably like 25 are like takers and then the vast majority are tit for tatters just like you give me I give you something and then very few people just like give and then they get something back awesome but like when givers make givers I think they resonate more and then that's why I feel like you get you know kind of better friendships you network well if you are an asset in someone else's Network let's say I have I'm valuable in someone else's Network and someone so like Cody just use the example and Cody wants to gain status with somebody else you might be like hey Sam you should meet Alex and so now you get value from both of us and that happens if you are valuable if you have no value then you don't get intros because then it's a cost for you if I suck then Sam's not doing you a favor to do me a favor so it's like man that's a really costly relational exchange whereas like if I add value and so does Sam then everyone kind of gets better and that's why I think it becomes more viral that way I think that connector aspect is such a hack because then every time you meet Sam or every time you meet Lisa or whoever I introduce you to what's your common denominator me so I don't really have to engage with you for you to engage with me with another person then you multiply that by 100 and sort of Imagine starts to happen you don't even realize it you guys now invest in a ton of businesses you see you know I don't know how many how many how many businesses do you have to see to invest in one so it's about point two percent of businesses that reach out to us we invest in them okay everybody wants to know like Bitcoin on fire nfts dying stock market crashing real estate probably next interest rates like where do you put your money under your under your bed I'm telling you fiat currency burning you know um so I mean if you decide what to invest in yeah Warren Buffett talked about this at the Berkshire Hathaway meeting so he just said like the two things that you can do in an inflationary period is you can increase your earning power and you can invest in businesses that have low Capital expenses so like our businesses that we invest in are internet businesses and so a lot of e-learning but internet businesses in general so they have no inventory they have no rent they have no they have no supply chain issues they have no like and so like the only cost that we have are mostly variable costs with media and even the fixed costs of like employees as terrible as it sounds like if Revenue drops below a certain point and the ratio of clients to to staff is not right like you can adjust it whereas like a lease or or a big machine that you bought that you have a 10-year you know thing on um it's it's a lot less flexible so for us we invest in high cash flow internet businesses that are low capex and so that's kind of the investment thesis and it's also what we're good at and so that's it it it's it wasn't by master design it just happens to be beneficial in this period yeah and I think you know we have you know our advisors that are really great with stocks and nft and Bitcoin like all we have like our expert on each of those and so like we listened to them and like put some into each thing basically but like anytime we invest in anything honestly like I think both of our thought is probably like we're never seeing the money again like we would only invest in amount where we're like it's [ __ ] gone like like and that's sometimes a lot of money too and I'm like [ __ ] it you know like it's like because we're so focused on the thing that's making the cash flow and the businesses that are cash flowing investing in those that you know that's what we're really good at and I just don't honestly like a movie really I just find it also [ __ ] boring like I literally like reading about it I watch like hold down nfts on bitcoin all that I'm just like I but I'm so good at this other thing already that I like feel so much more fulfillment from it and I think that if I didn't have that I would totally get into that stuff but I do have that so it's like you know and you make more money in business than you do investing like the equity growth itself is bigger if you're good at it do you have a lot of debt no no so it's so interesting because we don't either yeah and so real estate I have real estate I have locked in non-variable real estate that cash could completely cover yeah and I'll do debt up front for deals for sure um but then I usually like seller finance debt or things like that yeah exactly non-recourse yeah um or I might do personal guarantees on like a very small deal if that helps get it done or something but for the most part I'm a wuss on debt but that comes from being like immigrant mentality you know my parent like if I was smart my wealthiest friends apply debt intelligently I just don't think that I'm smart enough to be able to model out potentially negative scenarios in order to feel good enough to sleep at night people talk about like how do you get good at investing I was thinking about as we were talking about but like I think one of the things too maybe you feel this is like I don't even think that we could be good at investing our money because in any in in any scenario where you're fearful because I feel like the moment that you're scared you just are making decisions out of fear and that's how most people invest they actually invest out of fear they're actually like scared of missing out and so they invest or they're scared of losing so they like don't invest you know what I mean it's always fear driving the decision so I feel like honestly for me even until we have like a certain amount of money I couldn't make any clear decisions about investing and now I feel like well I think I've confronted a lot like mentally of just like what if we lost everything and I'm like we've been broke before you know like who gives [ __ ] you know what I mean like it's not that bad but that's like the dead thing I mean Warren talks about it but it's like risking what you have and what you need for more of what you don't have and you don't need and it's just like I don't know the margin utility of money is very low a lot of people don't like hearing that but like it's just true and so what is the what is the like if the only reward is that we're just risking it really means that we can have a bigger number it's just like it's funny because people ask me I actually get it all time and I do Q A's why does Alex wear a wife beater and Crocs I'm like that's what your question is you know I mean like out of all the knowledge like hey what's on your nose you know um but anyways yeah it's fine you can ask those questions but um why I think I think that is totally valid that's like the the women politicians that I guess asked what they're wearing all the time oh really oh God I don't know why you want to know that I don't know what I'm going now but what I always tell people you know they're like does it bother you and I'm like why would it bother me if somebody does whatever the [ __ ] they want like that's so cool that like he's Alex has always been that way which is like when I first met him like I'll never forget we were like barely dating and he came out like he came out of the room he's on the phone with somebody and he's just butt ass naked and I was like because like we're not like we're like kind of like but like I was like wait what like we're on this left but I'm completely dressed like our second date yeah and I'm like and I was like wait what do you he's like I walk around naked and I was like oh but you know I'm here and he's like I'm gonna [ __ ] I was like what what and it was like at the same time I was like I wish I could do that you know like I wish I felt like [ __ ] awesome enough about like I don't give a [ __ ] if I'm naked you know but like I just would never do that and I've always admired it about Alex because he just doesn't give [ __ ] I know where do you get that muscle how do you build the not give a [ __ ] muscle we were always like that no idea no probably not probably not like when was the first time that you could wear the last time you could remember oh that I mean I still care about things for sure I don't want to say like I don't care there's definitely I think I think it is a muscle that you just get get stronger and stronger but I think a lot of that comes to my like beliefs about life and living which is like I tend to not think that most things will matter eventually and so and I also think that most people will not be at my funeral and I also think they'll all forget about me within a few weeks and so like do I really care like if I'm gonna die and two weeks later they're gonna forget about me do I really care what they think about my clothing yeah like my death the most important thing that will happen to me they will forget about two weeks later so I just don't think it matters if I'm wearing a beater or like nice shoes or like so it's just like am I comfortable in this does it serve the functions that I want like so for me it's like I have to be able to get into restaurants wearing it I have to be able to work out in it and I have to be able to like work in it and be cool and like the reason that I wear the flannels most times is like I can go from pretty hot if I button everything all the way down to like varying levels of less heat to taking it off and I still haven't undershirt because otherwise if I just had that and I went all the way then I'd be shirtless and I wouldn't be able to go out in public so it's just like and then even with these noticed a lot more yeah right but like even with these I can like kick these off under the table if I start like I have a lot of like temperature regulation because that's apparently something that I do a lot I get hot a lot um and so like that is functional for me like I think I think the vast majority of like suffering comes from our own judgment of what we think things should be yeah so it's just like I shouldn't feel this leg like why not like I shouldn't be angry why not yeah but I think most people are in their heads unhappily like I don't know what the percentage is we could you guys might know this but like I think people probably are unhappy most of the time I think people think they're unhappy I think people are human and they judge themselves for having a human experience and they're like I am hung it's like like I I was crack up like the antidepressant ads they're like hungry horny sleepy like awake well then you need you know it's just like so you're a human and you have varying degrees of emotion and people just want to not experience the low rages but like if in order for there to be a range there has to be a median and then there has to be half of the time it's below that and people just don't experience that and then they and then they label the negative experience as a as a deficiency or something wrong with them and then they spend the rest of their lives trying to like fix this thing that they completely fictionalized so I think most people I think most people think that happy means that they have to be above a midline and so that it does so like by the definition of how they define happiness they are bound to not be LeBron has his thing like No New Friends and I feel like we're like no new ideas and to be fair like most ideas are not new uh most people just poorly execute old ideas and like to make money you don't even have to have a new idea you just need to like make a promise everyone else is making and actually fulfill it which most people don't do anyways he's in a business right and I was labeling like in a traditional business how many are strategic and how many are tactical and there's so many more tactical touch points and I I was thinking I was like this just proves with math the [ __ ] point that like it's all an execution it's like you don't need all the new ideas because like the percentage of the business spends on the strategy and the new ideas is so little compared to the tactics we uh started having a meeting that was ideation and it was the worst meeting we ever had because uh lots of people ideated and then it was like so who's going to be in charge of this yeah right right and then you know you would give me an idea and then you would say this is the idea and then we'd be like who's going to do the idea and the only option was like be like well that's gonna be you if you bring an idea like you are going to need to be the one that actually does the damn thing um and so we switched them to execution which is just if you have an idea what do you executing on what actually worked because we're not recreating the wheel on anything that I do or a lot of the stuff that you guys no none of the stuff we do we are all about I mean into your point about like boring businesses like we're all about like very easy to understand businesses that we have simple levers that we can consistently execute over and over again and make a lot of money doing it you have really strong opinions on Focus one income stream get rich and then what so it's I think a lot of this is like when you look at dichotomies versus uh continuums so it's like okay well if a business has two product lines is that one business right and so like there's probably elements of gray between like no having one single thing that you sell to make money is probably not a good idea now it is a good idea in the beginning if that's how like like all of those things add complexity so it's just like the more you do the more complexity there is and I think that it's just so easy to add and so hard to do and most people do not have like one of the difficulties with giving like Mass social media advice is that you don't have con like I can't give context to whoever the person is but I can say that like of the many conversations I have with entrepreneurs probably 19 out of 20 maybe 99 out of 100 even more need to just focus more because like their personality type wants to do new things wants to do these new exciting things but like you know they're they're I I'm sure you get these reach out too it's like hey man I'm doing 50 Grand a month I think I've saturated my market I'm like it's a 60 billion dollar industry like what problem are we solving here it's like well I can't grow past year I'm like okay you're just blaming the circumstance on the fact that you have an ignorance or a lack of skills to get over this hump which is like you have one sales guy maybe you should hire another one oh no we just doubled the business what a concept it's like you didn't saturate the market this is crazy you're like well we doubled our ad spent you know and so um but most people just do the next thing rather than fixing the problem in front of them and then when they add up all their income streams it's still the same number and that's what's really interesting is that I think that those like entrepreneurs have a certain like like income level or Revenue level that they can support with their skill set and it just divides out between whatever you know amount of things you have but the thing is once it's divided out I don't think you can move forward until you figure out how to overcome which usually means you have to focus on one figure out the problem is and then all of a sudden you get the next level and so I think it's easier to go like stay narrow and then build the equity in one big business now if you have product lines Etc that's fine and you have to have leaders who can who can take those things on um but yeah so that's the that's probably not a rounded out point there but no I think it's really interesting because we've got it like I think the reason we feel so strongly about this too is we've seen it so many times in gym launch is when it started and then in Allen and then now in uh acquisition.com and in general it's like I'll never forget being at one of our you know highest clientele meetups which is like you're doing a Millionaire right and it's like then at that point they're like I'm gonna start another one and we saw it with like it was one me if there were three of them or this happened which is they were doing you know maybe 850 or 950 a million in Revenue right and then they open a new location the other one sinks to 500 this one goes to Pi and we were like and then he's like but I'm gonna open a third one now because now I got the systems in place and then it goes to like 350 350 350. it was crazy like so like clockwork and so we're like okay there's something to this and then obviously we made Alex made his blunder of the of the the season which was like we started Prestige Labs which is our supplement company um which strategically wasn't I don't think a bad decision but we were not at the skill set level to be able to do it and we didn't understand like what leadership at that level needed to look like in terms of who we would need to recruit to run a business that day one was doing a million and a half a month like we didn't know and so then I got diverted over here building this thing and then Jim launches basically stuck yeah and have it on a large scale for us so like you know people look at it we're like they're like yeah but your business is doing like you know four and a half five million a month we're like yeah but we know it should happen you know we should have sold our business for 300 million like we could have gotten the business to 500 million but like we didn't we did things too soon and most people if you look at most businesses that are stable like they add things very methodically and every like couple years or a couple but new entrepreneurs are like next week you know like I've got 20 grand now you know I got to put in this new product line and so I think it's you have to I it says the videos like I have to give you have to give general advice because you're like well for nine to five percent of people this is going to make the most sense whereas there's always the five percent that can I mean we know people who are the five percent and they can you know take it and do it but most people that are watching this are not that I think where someone's at in their in their entrepreneurial journey and the vast majority of people who are trying to do like the I want lots of income streams like don't even know how to have one we won across a billion and so okay in order for us to do that we have to do something that like either we go high tech but that's not our game I mean maybe in the future but not now that's not our skill set so it's like okay so in what way can we kind of do like a boring business model that can get to a billion like okay well this model will work we have a lot of a lot of Leverage with our experience and we know how to do it and we can attract the right people these are the types of businesses that we can do this over and over again with and it's something that gives enough variety for me to not get bored because I have new businesses that are coming in new problems to solve regularly and if we can do it like as long as that stimulus is there that and I have a really big you know bone to chew on for lack of a better term big things take time and so it has to have that for me it had to have that variety for a long period of time in order for me to stay in it for what I think it'll take which will probably be a decade to hit you know the billion and you guys did gym launch for how many years five I just don't like the whole like lifetime code I think so I want to do this business for the rest of my life I'm like get the [ __ ] out of here like how many businesses actually last that long for one and then for two like I just don't like trying to predict the future of what I'm going to want in 20 years so I think we both like we like setting like a little bit smaller timeline Seasons yeah we're like Hey we're gonna live in Vegas for three years yeah or two so we were our five-year seasons has been like the majority of our of our thing I think it'll take it'll I mean I say 10 on camera but I think it'll it'll take less than that but yeah but even at that point you know we have no desire to sell Acquisitions yeah that's not the plan at all the plan was you know the decision to sell gym launch gym launch is a great business Jim launcher is a great Foundation to build a fitness Empire we decided we don't want to build a fitness Empire we knew exactly we're like this is what it's going to take to get it to a billion or the next level or whatever right and we're like we just don't want to do that and so we're like this is the latter it's built 75 here's the rest of the way dedicate the rest of your 10 years and we're like it's not the wall I want to lean my ladder on and so we're like why we're not interesting I mean because like I had I've been like I've we have been in Fitness for [ __ ] ever and on one side you can hear the like well dude it means you know so much more about it you have such a huge compounding Advantage which yes like we could do Fitness in our sleeps but like at the same time like I don't want to do it and for me that is reason enough I don't want to do it and so that's fine yeah like we'd have to do m a of Jim chains and we'd probably like up top I'll tell you exactly what we would have done to like and and the the property reform that's doing it is probably as it's a slightly different Playbook they're going to probably do a Tech play which is not my wheelhouse so I probably would so it'll be interesting to see how they how they how they played out but like probably would have franchised number one um probably would have acquired some sort of bank or processing to do Niche processing for them so I would own the processing and I would I would have a percentage of it as well because it's a royalty on top line revenue because gym launch produced over a billion dollars in income for gyms but we didn't get any kind of percentage on that because that wasn't the model right because I had no way of invoicing for that right and so I probably would have some sort of conversion from the front-end licensing into the franchise to create a 10-year kind of recurring model add in the niche banking piece and then probably just start doing Roll-Ups on agencies to convert the agency front ends basically get rid of their back end use our back end because we made five times more per customer than they like any of our competitors and just use their whatever their marketing like keep the face keep the outbound dialers keep their ad guys and then just plug them all into our back end that would then funnel into the franchise and that would be all I would do and then you know tuck ins and just like little little things that would make sense strategically but like man does that sound boring um it's just like not and I and we just don't wanna I didn't want to be the gym guy and maybe that's my own my own thing I just didn't want to I already look like this so like I would be pegged as gym guy for [ __ ] ever to give you context like gym launch was started on an accident yeah it accidentally exploded took us from being broke as [ __ ] and having no money to being like extraordinarily wealthy and we're super grateful for that but it was never built intentionally it wasn't like what do you want to do every day what do you like to do with your time what do you see your life it was like we're [ __ ] broke keep going we're not gonna be broke one day and so it's like we never built it to be a business that both of us would like be laughed like long lasting have a drive for and so just like it's a great foundation for Fitness Empire we said we need to build our foundation for the other kind of like what we really want next and so we want the machine that builds machines really and so that's what acquisition.com is yeah so we're like that's what it is fundamentally to us we never want to sell it maybe it will build other things and acquisition will own other businesses and those might get bought and sold but like our division.com will never like I it because now that we did sell gym launch like I never want to build a team from scratch again like and we're doing with acquisition and it's like the team we have now is [ __ ] badass but like it's just time you know what I mean I'd rather just get the trust and the the trench knowledge and the experiences together and then just keep sharpening the knife of that of that machine and then we can you know basically and you from a tax perspective like selling just never makes sense so it's just an accumulation game and so and it's just for no reason because like why not and that's literally the only reason we're doing it because it's just why not what else are we gonna do like big ditches like I don't know like this is what we find interesting story time all right guys this is kind of special because I just sold the website for 8K that I bought for about 100 bucks it was called grow Getters a newsletter that talked about marketing growth I did it just for fun with two friends and it made me realize that I wanted to tell more people that you could start with small deals you could start with large deals but you can definitely start with online deals so I partnered with this company Flippa thanks guys about where to buy online businesses it's my favorite site to buy any sort of online business period full stop that's why I'm trying to invest in them so maybe you guys can check this out so that I could get part of this series that'd be awesome thanks Blake CEO because after all we know that 94 of startups fail that's why I like to buy them instead of build them and this is true on Flippa 2 for online businesses you can get loans or use seller financing although you got to put down some cash you can have profits on day one of owning the business you can use the cash flow of the business to fund your next brilliant idea but instead of paying for an idea you buy it first so here's the link go check them out there's 500 000 businesses have been listed on Flippa they've done billions of dollars in transaction Cody you're forgetting that flipper is also the best place to sell an online business they even have a matching algorithm to get your business in front of the people most likely to buy so anyone out there looking to sell or even just find out what their business is worth check out Flipper's free valuation tool here anyway back to you on stage Cody you have to sell something to someone and the best way to let someone know that you have something to sell them is one of two things you can communicate privately you can communicate publicly so on the basis level because there's five ways you can leverage it but just at the basic level you can communicate privately meeting you can email someone you can text someone you can call someone it's any kind of way that you can talk face to face somebody these are all ways you can communicate where it's just like think inboxes and think things that someone has to check with passwords like those are all things like you could like those are all things that you can do one-on-one the uh public forum is like you can make posts you can make content um like those are the those are the you know you could put a sign out like those are all literal ways of communicating one to many and so if you don't have people to sell something to you must advertise when we Define advertise that means to make known so you have paid advertising you have free advertising both of them are advertising and so that is how you advertise is you make things known you can do it publicly You Can Do privately and what you are making them known is your offer and the offer is what you're going to present them hopefully something that so good that they will feel stupid saying no and if you don't know what to sell sell your time and it's easy saying it has no inventory it never goes bad never stock it there's no Logistics and it continues to go up as you get better and so if you don't know how to make money there you go yeah yeah I was actually sure you get this a lot that's 100 million offer we're between the two of you guys it's a lot of the ways that you apply it to your business I see like the philosophy you don't think so I'm sorry no I don't have nothing to do with the offer I don't give a [ __ ] about that stuff why I mean I do because I'm like never offer something that we can't do right of course like I but when he's like here's what the offer could be then I'm like I will build the thing to to fulfill to realize that so if that's how it works like this is what I want to promise yeah he's like this is what I want to promise I'm like here's how we could do that and that's how we work together so it's like I don't I am not interested in marketing and so the people ask marketing like how do I I'm like I don't have no no I find branding interesting I find anything that's not paid I'm like you don't have to give you money on the marketing like I like it but like direct marketing production like I know all the inside now like 2 I mean I live like we're married I know all of it I like sales I was in sales yeah but like marketing and the offers and all that I'm just like yeah I mean it's like when I talk about meetings I think there's this new way we can do agendas for these meetings we can set the first five another [ __ ] go away yeah no thank you I feel like you hit the lottery for like a Visionary person to have somebody who can actually do the things not to be married but to work together I proposed on the first date I mean I proposed a business partner really yeah oh and what made you say yes or even be interested in engaging I was actually really resistant in the first like two weeks um I was like we just been on the internet like what and he would bring up I said can you just stop like I just yeah I don't remember her saying please stop just as a side I really don't remember that point I would just get really uncomfortable to change the subject um let's talk more about this this is way more important yeah say he's like let me lead project you're trying to figure out if you're going to start a gym or if you're going to go all in online because I keep saying here's the two businesses which might not go all in on and he was like neither he's like you must take so much more money if we do this thing together and I was like what you know um but I was so young and he was so persuasive like I'm pretty sure at that point honestly Alex like that was like I was not I was really susceptible you had no shot like I I was also in sales but like I loved it like I was like he was selling me on myself and my capabilities and how much money I was gonna make if I joined with him and um I think uh I think it was really it was a good sale um but no he totally sold me on like that ideality Distortion field of Alex yeah absolutely and like I finally I like joke because like in the beginning the first like year it was totally like that and then finally I feel like I like I just started going to masterminds I started like seeing us acquiring more knowledge and I was like I see which I was like you've got a good deal going on you know then you got half of everything so then she resold mine that's good how did you know that she was an operator that you wanted to partner with quickly I didn't know she was an operator that I wanted to partner with I just knew that she was good at stuff that I wasn't good at and she I saw that she worked really hard and she noticed how and so that I mean that was it like she know she was top sales rep for 24 Hour Fitness in Orange County and she was like 23. and so I had a bunch of gyms and I was doing Fitness sales so I was like Hey girl I was like if you know how to sell weight loss I was like we can make a bunch of money together and I was pretty sure word for word what I said I was like we could make a lot of money together I think if Layla had like a single superpower is that she is she's like a chameleon but like unbelievably coachable like she can just like she can like whatever is required is what she'll figure out how to do and I think she's more malleable than I am and so I honestly I think that's why it was like two of us have the same thing she's like I'm more valuable I'll go figure it out and then she became who she is now but I think she's just incredibly like whatever is like whatever the lock requires she'll just like morph into that to like get the job done and it's great and that's why I mean there's a reason that until I met Laila I didn't make serious money I made like some money I had to change a chance but we didn't like you know we had five six locations but like I wasn't making you know I mean I was making a ton of money yeah um but like as soon as she came in like everything blew up holy hell after meeting with hormozi I'm totally overwhelmed that guy's like a walking Twitter episode of all the to-do lists I should do I guess honestly if I'm gonna build a 100 million dollar business I kind of think a little bit bigger [Music] ah did it work …