Wie Werbeanzeigen wirklich funktionieren

0:00So, let's say that you've got a piece of content, right? A very small percentage of your audience is going to see that content, maybe 1 or 2% right? So, that's all of the kind of subscribers or followers or whatever. Now, there's a significantly larger percentage of people who who know about you and just haven't hit the follow or like or whatever button, right? And so, when you post, you're basically just capitalizing on that.

0:29If we run ads, we get all of this. So, there's a lot more there. And so, the magic is like anybody who I see who's doing, you know, two, three, five, whatever money from organic, they usually can get to 25 or more just by basically paying to play with ads here. Now, the ad strategy itself, you already have all you already have the media, right? I would still probably record a little bit of direct-to-camera of like just making the offer, but I would pair it with uh running your best, you know, best organic content towards your audience. Now, the AI, which, you know, the the meta world, they already know who your audience is. The ads is going to be basically all of this short content. So, fundamentally, you're making 35 pieces of content a week, right? That are going to be ads.

1:15This is the organic. And then, I would probably add, call it five to 10 uh kind of direct-to-camera, just straight kind of offers. Yeah, yeah, ManyChat. So, um there's a bunch of ways to to to use ManyChat. Um as Jack alluded to earlier, he gets all of his his followers to uh give him give him their information. And so, so, ManyChat does probably like three core I mean, it does a lot of things, but like I'll say like the three most common automations are A, new follower.

1:55B, uh story CTA. So, if you've ever seen someone say like reply book or something like that and you type in book, then that kicks off an automation. Um and then C is post comments. So, if you say, "Hey, comment the word X below this post." It it triggers the automation. And so, in all three of these scenarios, ManyChat uh kicks off a DM.

2:26And then from there, you can just have logic trees of like if this then that. Um you can collect information. You can [snorts] do whatever you want. So, you can do it from a lead gen perspective. Um it works significant like orders of magnitude better than saying click the link in my bio. It's like not even close. Like if I make a video that's just like a normal video, I'll get like 1,000 or 2,000 comments. If I were to make a video and say, "Hey, click the link in my bio." I'd probably get like 50 clicks. It's just like it's just different.

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