Try This Hook For Cold Calls

0:00Hey, business. I'm calling about competitor, period. Give me a call back. Imagine you're you have a dry cleaning business and you've got Jones dry cleaning across the street and you get a call being like, "Hey, this is Alex. I'm calling in regards to Jones dry cleaning. Uh give me a call back when it's convenient." You're like so incredibly curious that somebody has left a message and they want to talk about your competition. Versus, "Hey, I'm calling from 123 Financial. Wanted to see if you wanted to work like no one gives a shit." Now, when the person comes on and they're like, "Hey, what about whatever?" It's like, "Oh, it looks like they're kicking your ass." Or hey, "I see that they're in the same industry as you and we've reached out to them as well. The likely that they respond is way, way higher.