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0:00Please roast me on my about page. Let's see. Let's take a gander, shall we? All right. Um understand for yourself. Okay. Have you gone through the uh the actual page roasts?

0:27Because I would um I would throw that in there. Uh because you probably want to have a little bit more social proof if you can afford it. Uh this is where I would have people go for like help people for free. Get them to leave you a testimonial so you can get like 10. I would say that's a nice rule of thumb is like get about 10 testimonials of people that you've helped do whatever it is you do, so decoding human behavior. Um so help them and then put those testimonials up here.

0:53And I'd rather them be written uh and highlighted around the key points with maybe an image or screenshots from inside of the community. I think those will be the main things. Um beyond that, we want to talk about the features. So these two don't convince me to buy. So I want each of these images, probably one of these or two of these to be lots of compelling proof. Or my favorite version of this is feature proof related to feature being the thing that unlocked their human whatever.

1:26Right? So it's like if I have my, you know, decoder method and then I've got Sarah who's like, man, the decoder method on its own was worth this whole thing. I like I had, you know, I fixed all this [ __ ] in my past, whatever. And then the next one is the the six-step, you know, stress framework, whatever. And then you've got John who's like, this thing is worth its weight in gold. I would have paid two years, you know, I I went I paid $5,000 of therapy and I didn't even get this kind of clarity that I got in the first week. Right?

1:53So you want each of the features to be paired with a testimonial or two that proves that the thing is valuable. And so that's what each of these things are and I would lead with the video. Uh so that'd probably be the the the first one. Actually, I mean, that one I have it split test on so that's all that's that's just a a personal preference. Um and then let's see this first guy. Uh follow your heart and your knowledge. So this doesn't increase the likelihood that I buy.

2:19Um and so I want this to I want this to be a promise. Okay, so you want promise and you want some level of proof. Okay, so promise should be like, uh we help you get this result in this period of time. And then some sort of unique method and then proof would be 38% of people within the first month knock out one of their core anxiety things, whatever. Right? You want to show that. You feel like, why don't I have that stat? That's why you survey your members so that you can get data so you can make these claims. Okay, so that's the stuff on this page.

2:47Uh let's look here. So hard harsh awakening, cockroaches on the floor, 200,000 in the bank, okay. Um sounds familiar. I don't think this will actually sound familiar for a lot of people. Having 200,000 in the bank account, um I don't I don't think that'll resonate. So this is weird because on one hand you're trying to show rock bottom and on the other hand you're saying you have a lot of money and I think it's confusing. So either like either flex about the money or the money has nothing to do with like either either pick rock bottom or rock top. Don't do both.

3:20So rock top is I, you know, I had the penthouse, I had everything but like in inside I felt meaningless and I didn't want to keep living. That's a rock top moment. Rock bottom is, you know, I just I just woke up with vomit on my shirt and a needle still stuck in my arm and I was like, where am I? I need to change something about my life. That's rock bottom. Right? You have to pick whether you're going rock bottom or rock or rock top and, you know, candidly, richer people have rock top moments. So if you're going to sell to wealthier people, maybe that's who you want to attract if you're going to have that be the lead. Um again, I'm not I'm not against the story lead, but I'm guessing that most of the people who are going to this know who you are, at least at this level. So I'd probably start with the promise of like what you're actually going to help them do.

4:05And so um when your heart's so big. Okay, so this looks very poetic, but it's it has no like what do I like I have no idea what I get in here. And so we just need to be really tangible about what it is that they're going to get, why it's important, and how it works. That's it. And then the rest of this is proof that it will work for them. And we use the rest of these people as basically trying to cover or paper different avatars saying like, okay, if I've got Sarah who's 60 and she's black and I've got Brian who's 25 and he's white and I've got, you know, whatever, Lee who's [ __ ] Asian and whatever.

4:43Right? Like that's the point. So you you want to show different demographics, different psychographics, different age groups and if if you're trying to go wider. If you want to just do dudes, again, I don't know the who here. So there's a lot of things you got to get clear on. You got to get who am I trying to serve, what am I going to help them do, how am I going to help them do it, when am I going to help them do it by? And this is just for everybody here. It's like if you don't know how to answer the the who, what, where, when, why questions, start there. Like who like just go through the questions and it makes this a lot easier to make these sales pages and the rest of it is just proof related to each of those points that you really can do what you say you can do. Okay. Cool.

5:20You guys like that? Great. Okay.