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Salespages: Proof, Promise und Plan richtig nutzen

Kurzer Clip dazu, wie Beweise, Versprechen und ein klarer Plan auf Salespages kombiniert werden, um zu überzeugen.

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Alex
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MoreMozi

Alex Hormozi

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Clip
Dauer
6:07
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MoreMozi Videos
Originaltitel
Sales Pages: How to use proof, promise plan
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Volltranskript auf dieser Seite

Was du mitnimmst

  • Markiere auf der Salespage die Stellen, die Besucher wirklich lesen sollen, denn kaum jemand liest alles.
  • Bei jedem Textblock prüfen: Erhöht das die Wahrscheinlichkeit, dass jemand kauft?
  • Mach von Anfang an klar, für wen das Angebot gedacht ist, sonst verwirrt das die Besucher.
  • Teste eine Seite wie ein normaler Nutzer, nicht wie ein Insider, der schon alles kennt.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

10 Abschnitte

0:00Let's go. Mind supply. Let's look at this puppy. All right, let me share my screen again. I'll keep going until you guys tell me that you're bored. You want to go uh do other stuff. Okay, so Phoenix challenge. This is cool. I like the colors. Designed to help you think just a little bit differently. Okay. Um three tasks, six calls, nine days. Okay. I'm not entirely sure what this is yet to be clear. So, I'm just giving you my my fresh like no idea, haven't seen this before perspective. Okay. Challenge feedback. I decided to join on a whim.

0:29Okay, new community created by creators. Okay, so this is about creators. So this is the first time that I know this is about creators is in the in the sub this little sub bullet here. I didn't know this. Okay. Um so you create okay find myself pushing boundaries and really look deep. Okay. Lucer speak. I'm not exaggerating willing to do the work. Follow it out. I'll be right along wait cheering you. Okay. Okay. Fine. Uh I'm guessing this is some sort of I don't know what this is presentation probably. Um okay. Okay. If you're going to do these highlight got because I'm I'm probably not going to read this whole thing. highlight the parts that you want me to you really want me to emphasize.

1:05Look inside. Okay. Um Okay. This is I I would probably show some of the responses, but this is this is does this make me want to buy? This is always my qu like does this increase the likelihood that I'm going to buy? I think this is compelling because I actually got to find out what this was about. So, until until I got to hear what said uh community to inspire creators, I was like, "Okay, this is for creators." So looking to change their outer reality going within are you ready to do the work? Okay. Um okay. Okay. Soul sanctuary community mission to change their outer reality.

1:37Okay. Maybe this isn't for creators. Okay. Um your self-doubts, insecurities, your fire is power. Okay. Okay. Journey. This community is for those who are inner work ready to heal. Okay. Shadow exploration. Useful prompts. Inner child attachment theories. Okay. Okay. So, zooming out, I like the colors. I like that it's bright. I think the design stuff's cool. So, that's my that's my plus column.

2:09My con column is that I'm actually still like it took me a minute to figure out. And the way that I went through it, to be clear, like if you guys are watching what I'm doing, I probably simulate what a normal user would do. Like, I didn't look at like, think about this. I'm not I I didn't look at the copy under I looked at all the tiles first and then I went to the copy. And so if you're thinking about order of importance, like again, if you need to get it done, get it done. Get it up.

2:36Fine. We're talking about optimization. Those tiles, like if I had to pick, I'd rather have someone have six tiles and no words besides like go click the link and join, right? Or click the button and join. Um than all words and no tiles. Okay, so big picture. That's I would prefer that if I had to pick between the two. Um I would I'd want to be much like so take this the way I mean it now because I see you're on here. There's a lot of there's a lot of fluffy language.

3:07So I would want to boil this down to like what do I get? All right. So I know in the beginning here you say three tasks, six calls, nine days. I like that consision. I just didn't really know what like what the promise was. And so if I'm looking through this from promise path or promise plan uh proof, I right now think it's lacking kind of all three. And so the good news is if you have members right now who are on here, then you're already succeeding despite having all this stuff. So like again, just for everyone, this is about making it better. This isn't saying that anyone's good or bad. All right? This is like can we make it better? And this is one man's perspective on how I how I would approach it. So promise I would start with that first one. So it says designed to help you think a little bit differently. So I would I would probably want to crispen that and just say like like to use the what we've been talking about at schools like what the [ __ ] is the school games. It's like what the [ __ ] is this gen is the Phoenix challenge? Like if you had to explain it to a toddler and like you couldn't use any fancy words. A lot of this is jargon from inside of your world. Just being real with you. A lot of this is probably I would say insider lingo and will make it harder to convert outsiders.

4:19Right? And so I would try and play down the language, remove jargon, and clear promise slide one. My plan is like what are the elements? So you have three tasks, six calls, nine days, whatever. So I'd have each of those tiles is going to relate to one of the key parts of the plan, right? And then proof that the plan works. And the deliverable ideally in the proof should match the promise that I made at the beginning. So, if I were using the porn thing, it's like how to quit porn forever. And at the end, it's like, dude, I've been 91 days without porn. I've got a promotion in my job. My girl's happy. I just got my first dates again. I'm getting out there. Like, that's the that's the proof of the promise, right? So, just think about it as one. It's just you're you're basically telling a hero's journey where the person who's reading is going through the entire journey in advance.

5:10They're going through what it would look like to first get the promise, go through the plan, and then receive the fulfillment of that promise, which is the proof, but via somebody else. So, they approximate or they feel like they get it vicariously. And that tiny bit of vicarious promise fulfillment is what makes them say, "I want it. I'm willing to buy it. I'm willing to risk my money in order to live that story out like that guy did." All right? And so, the bullets underneath in terms of copy, we're just saying big headline again.

5:38What's the promise? Here's the features. This is the plan of how we're going to get there. And then the proof. You already can relate back. Again, I don't know what the price point is. This is free. Fine. Um well, then I wouldn't put a calendar in here because it's free. Uh but then you put a PS statement. I'd still everybody include a PS statement of who this is for, who this is not for. Um as a final sign off to just attract the right people and ward away the wrong. So hopefully nav that gave you a little bit of stuff that you can work on. Um, let me know if that uh that sucks.