Warum sich abnehmende Grenzerträge trotzdem lohnen

0:00Why do a hundred iterations of something where you're getting marginal returns? >> So my my initial response is marginal returns are still returns. Um but beyond and I think that most most games are won at the edges, right? They're one in the margins. And so the benefits in most systems acrew to the person who's number one. And even if you're number one by a tenth of a second, you're still number one. And you get a disproportionate amount of the gains. And so I've been rewarded so many times historically for just getting a tiny bit better with a shitload of work that I still it's still worth it. So I have de I have diminishing returns in skill but gigantic absolute returns in in what I get for getting that increment that very small increment. And so to put math behind it, if I have, you know, 500,000 people who were signed up for, you know, the book launch, if I knew that there was going to be a stage that had 5,000 people, I'd probably prepare. Like, I'd probably prepare. Well, imagine a hundred times that.

1:01>> Mhm. >> Where each increment is an entire stadium, you mean or gigantic arena of people. Well, if that's the case, then like I will get a good return on that. Now, if I'm going to have a presentation in front of 100 people, if I get 1% better, maybe it affects one more person. But if I get 1% better in front of 500,000 people, it's 5,000 people. And so, it makes sense there to. So, it's like again, it's an allocation of resources thing. I will prep that much because it's worth it.

1:29>> If it's not worth it, I'm not going to do that kind of preparation. >> So, it's efficiency equals work over returns. >> Yeah. Totally. So in in other words, it's highly efficient even though from the outside it sounds feels inefficient because you're just getting just a little bit better, but it's being magnified by >> it's relative versus absolute. So I had this decision because we have this big, you know, book launch coming up and we're saying like um I won't share too much, but like we we're have such big numbers that I'm expecting um of people who are going to be coming because last one was awesome and um this is the third book, you know. Do

2:00>> you have a date for that? Yeah. >> Yeah. August 16th. Okay. >> Yeah. Just announced that. >> So it's not exactly on my wedding day. That's great. >> Yeah. Yeah, it's not exactly underwhelming. >> We'll try to make it out. [laughter] >> Um, and so, uh, the point though is that, uh, that if if someone says, "Ah, that's going to be, you know, if we if we add that little, you know, you know, an abandoned cart sequence for the book, like, h it sounds like work." It's like, dude, we're going to have a million people register.

2:27>> So, 2%, right, is 20,000 more books sold, >> right? which is uh and I've got some goals that I have around the book that I'll share after the launch, but um like yeah, man, it's worth it. Like some there's some businesses that do entire campaigns that don't even come close to that. Yes, we're going to we're going to hit all the little crumbs. We're going to hit all the little crumbs because the thing is when you have that much scale going through it, the crumbs become bakeries, right? [laughter] Um and so yeah, and I I would say like I I tend to be a maximizer more than an optimizer in general.

2:56>> And I want to double click on what you said. You you want to share your goals after. talk to me the pros and cons of sharing your goals ahead of when you're going to do them versus >> It's a great question. Um I say so I think of this is like does sharing the goal there's two components. So one is or at least two components that I think of which is does sharing the goal increase the likelihood the the goal occurs and the second thing is does sharing the goal give me some other benefit. So I think Babe Ruth calling a shot and then hitting the home run acrews a benefit to like for him calling the shot. If he had just hit a home run, no one would remember it. And so there's other benefits. Now does him calling the shot increase the likelihood that he hits the goal? On one hand, maybe his adrenaline spikes because now he has way higher stakes. On the other hand, maybe the pitcher pitches a little bit nastier, too. Um and decreases the likelihood. So there's a little bit of, you know, there's there's multiple variables at play. Um, but I think that if I shared uh all the goals that I have around it, um, I don't know if it'd increase likelihood. And for me, even if it's a null outcome, like it doesn't increase or decrease, for me, it would take the take the spot of a different messaging, that would increase the likelihood. And so, by default, the opportunity cost of the headsp space that it would take up to talk about it

4:12>> in the prospect, the audience's mind is not worth the real estate. I'd rather fill it with something that's more uh salient to them. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it.

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