Give away more than anyone else and you’ll get more than anyone else.

0:00You know, the famous drug dealer offer is the first hit's free. And so, we want to give away stuff that's so good that people, once they try it, they can't get enough of it and they want to come back. [music] How it would it feels like when you give away stuff that's truly valuable is there's a little bit of fear. And I still have to I have to get to that point for myself [music] still today because just the things that I give away now are more valuable than the stuff I could give away 10 years ago. But, when you're afraid, it's because it's the [music] best stuff you have. And when it's the best stuff you have, it might just barely be good enough for someone to find valuable. And so, the idea that somebody who's a novice is going to hold [music] back on value when the value they have is probably not even that good to begin with. I think constantly giving away value, that's the the [music] most valuable thing I can give, has forced me to then backfill skill-wise to be like, "Well, what else do I need to learn so that I can give something even more valuable after that [music] thing?"