Wie Hormozi wirklich Geld verdient: Geschäftsmodell erklärt

0:00Shamaine. All right, Shamaine. Here we go. Easy dwell. So, I think this is I'm guessing this is like a home like dwellings. Dwellings, that sounds that sounds legit. Shamaine? >> Hey, what's up, Alex? >> What's up, dude? Uh honor's mine, man. Is Did I say your name right? Shamaine? >> Shamaine, yeah, that's right. >> Okay, rock and roll. Okay, so you're doing 3 million top line. What is Easy Dwell?

0:26>> Well, Easy Dwell we're out here to change the way people buy homes. So, we sell them in an LLC like a business that owns the house instead of like traditional financing. >> Okay. Got it. Uh so, you're doing 3 million top line, 5 million dollars in I'm sorry, 500,000 dollars in profit. What's the um what's the what's the constraint? And we we have 4 and 1/2 minutes left. So, what's the constraint right now?

0:51>> Uh right now there's a team of about 20 of us. >> Okay. >> And so, I'm getting into like the acquiring and training uh leaders. Uh our goal is to do 280 houses. So, we've done in the last 2 years 46 acquisitions. We've sold 30 of those. Uh we're scaling up dispo. Dispo, where we sell the properties, is really how we I think can get our our CAC up on that.

1:18Um a bunch of stuff. I guess I mean, I'm trying to get to 280 in a year so we can iterate quickly enough. Um you know, launching an investment fund of 18 million to do so. >> Are you wholesaling? >> Yeah. No, not wholesaling. So, we'll It's like a fund and an operations company. So, we buy properties, sell properties, and we raise capital, but we've also like structured it on our own model.

1:44>> I Dude, I'm I'm so confused. Um What like walk me through how you make money. >> Okay. So, let's say you have like a 2% rate loan or you're you're a private lender or your seller financing. >> So you're just doing like sub-to's so they're transferring the mortgages. >> Sub-to's, uh you can run cash but right now we're leveraging sub-to's because of capital constraints. >> yeah. >> Buy a property, average cost 25k.

2:10>> Okay. >> Uh pay the operations 25k, holding cost, marketing, etc. Average deal cost is 65k. >> Okay. >> Uh we'll sell the property to a buyer. Average time on market right now about 90 days. >> Okay. >> Uh we want to get that down to 45. Uh collect 25k up front and then about $800 cash flow for the next 30 to 40 years. So our we're not our we're not a three-to-one uh >> Yeah, yeah. >> But we're like 60% cash on cash uh at the fund level uh at the total level and then let's say we take that 25k, we do that twice. Now we can buy another deal so we can cycle those funds back in. So

2:44>> Uh-huh. >> trying to build a compounding uh machine uh with a lot of like uh stickiness >> So what do you need? You need what? $18 million? >> Uh eight well, we need to be able to acquire more properties. >> So you need capital to acquire more properties. >> We No, the capital we have >> Okay. >> Uh we So you just don't have enough deals? Yeah, not enough deal flow on acquisitions right now. >> it. What are you doing right now to get >> sales, now it's acquisitions.

3:10>> Okay, heard. So what are you doing right now to get to get deals? >> Uh just wholesalers like uh wholesalers in the state of Florida, Facebook groups. Uh and we've been doing it for a year so we know a lot of the people. >> Yeah, yeah. >> But we've had some team. There there's a lack of like leadership over there right now which I may need to kind of jump back into. >> Uh yeah. >> Okay, so so what stops you uh from just like basically instead of buying from wholesalers just learning how to wholesale?

3:38>> We started out wholesaling. >> Okay. >> Um and it was we were doing uh we pull all the pre-foreclosures, we do uh you know, cold calling um it was just it became way more leveraged to just go to the wholesalers who had already negotiated on those and buy from them. >> So so then >> Yeah. >> All I So if I'm you, I'd be thinking what are the wholesale networks um and associations that I can get into so that I can just say like I'm a guaranteed buyer for all of this stuff.

4:11Um because it sounds like you have a pretty good, you know, return on capital. You're getting 60% cash on cash returns is phenomenal, right? Um >> Yeah. >> So I'm just I basically you can outspend if you have that kind of return even if you got 50% cash on cash you could still, you know, you'd still be probably pretty happy. Um if it meant you could double the amount of deals you did, right? >> Yeah. So we've part of the problem like we've we joined like uh some of those groups and we've like there's this site where all the wholesalers post their deals on Facebook and we've quite literally scraped like all of them. It's almost a lead problem at that point where now we're shifting to look at portfolios like who owns 170 homes to

4:49>> I understand. Yeah, but my thing is is that you've only done 40 you did 40 deals in the last 2 years? Something like that? >> Well, 40 to yeah, 40 to 50. >> Yeah. Yeah, I mean you're not even close to tapping the wholesale market for the state of Florida. You know what I mean? You're not even close. There's no like you're not even close. It's like not you're like not even a blip on the radar. Like I just want to break your belief around this. Like you're not like, "Oh, I've I've I'm in every single one of these groups." Like dude, you're doing $3 million a year wholesaling. You're not you're not even close. Like a single franchisee for some of the wholesale franchises that exist average $3 million a year per location.

5:24>> Right. A lot of that's cash though, no? >> What? >> I'm not trying to protect my limiting belief here. Um >> Yeah. No, no, you're not even close to I I like there's zero way, no chance, not like not even in a million years and not even close. >> Okay. >> If you were like, "I'm doing $200 million a year in Florida." I'd be like, "Okay, he's one of the bigger players." Like you're not even close. >> Okay. >> Just so I just like blow through that right now. I do think that you revisiting the idea of like if I'm you and I want the fastest way to grow this, I'm going to find the biggest wholesalers and see if I can bring them in house because they're just giving you what they're giving you, not what they have.

6:02>> Yeah. >> Right. They sell to other people. So it's like I want to bring like again, I like to control the whole funnel, right? I want to say like how do I go from click to close? How do I own the whole thing? Cuz like if I if I could be vertically integrated here and I can bring someone in or acquire like you have the cash. If I could acquire a wholesaler who has a good amount of volume, then it's like I have a way better monetization vehicle than they do. And so then it's like I buy something that cash flows and then I just have another way to make even more on it. And so it's like that business works on its own with mine, it just juices.

6:34And I love that's the game those are the games I like to play. >> Yeah. >> Right? >> Juicy games. >> Yes, juicy games. Big juicy games. I got to call the next person but hopefully is that like first off belief broken like you are not even close, not even close. Okay? And then number two it's like what would it take and this is the question that I would ask them, what would it take to be an exclusive person um to get all of the deals that you're doing? I would ask that. As like if I had to make money tomorrow before even doing anything complex, I'd call every single person I had to deal with over the last year and say what would it take?

7:02>> Okay. >> Cool? And you got the returns man. If you get if you go from 60% to 50 or 45 but all of a sudden you have exclusive pipeline and that triples your pipeline, then there you go. >> Yeah. I appreciate you. Thank you. >> Appreciate you man. Thanks for donating books. All right. All right Zach. If you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business, and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.