"How Do I Land Rich Clients With Small Case Studies?"

0:00Alex, how do I convince rich clients to hire me when my case studies are all from lower end small businesses? >> Bro, great question. So, I'll give you a tactical answer, um which is you just basically need to decrease the risk for them. And so, people don't buy because of risk, period. That is why they don't buy. And so, they either buy because they don't buy because of price, they don't buy because of risk, they don't buy because of work, right? It's one of these things. So, it's either you're asking too much of them in terms of what they got to do, you're asking them to take on too much risk in terms of the outcome, which is going to be relative to the price. So, what we can do is we can sink the price to zero. Okay, I'll do it for free. We can sink the work down to zero. I'll do it all for you.

0:40And so, then the only risk that they have is that the outcome won't happen, which we've tried to reverse as much of the risk as humanly possible. The way that the person who did my clips when I started doing shorts got me, I think I was like his first account or second, like not a lot, right? The way he did it was he just said, "Hey, I already see all this YouTube video that you got. I will clip them into shorts. You don't have to do anything. Don't pay me.

1:04Please just let me get permission to post, and in the meantime, if you don't want to give me permission, I will send you the clips and then you can post them yourself." And I was like, "Okay, man. Like, if you want to go make some make some videos and send them to me and I'll take a look at them, and if I like them, I'll post them." And that is how it started. And so, I was he punched way above his weight class because he made a truly risk-free offer for me. And then as he made more and more clips and they were good, I said, "I'll give you posting permission so that you can post from the stuff that I had." And then as those did better, he was like, "You know what? If you actually made some shorts yourself rather than me repurposing stuff, it would do even better." And so, then one day a quarter he flew out and we'd record 100 shorts in a day, and then that became the next 90 days of content or whatever. That's how he did it. And so, every little bit that I gave him, he did well with, right? So, you know, to whom much is given, much is expected.

1:53And also to the same degree, if If steward someone with a little bit and they multiply it, you give them more, right? And so, he did a lot with the little that I gave him, and so I kept giving him more, and he kept multiplying it. And so, you just want to get a shot. And so, I think the big mistake that people are making, you specifically in trying to get these richer customers, is you're trying to have them take all this risk on. Right? You're like, I want you to pay me all this money, I want you to do all this work, and I want you to take all the risk that's not going to happen. That's ridiculous. Now, once you have enough case studies, once you have enough proof, then you can say, "Listen, I have no doubt that I can that I can help you.

2:23I have a I have a track record." And when you have a track record, then you can charge the premium prices. Boom. If you like this video, and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million, and three businesses past 100 million, into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here, and you can check it out. Again, absolutely free, and since you're a business owner, I appreciate you, and enjoy.