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0:00I sell uh dental services. We do about 25 million a year in revenue. What's stopping me mainly is talent acquisition. >> If I have a specialized one-time role, headhunters all the way. They already have networks that I don't want to rebuild that. If I'm doing a repeated role that is core to my business, so let's say I'm a a media company and I need editors, I want to have a very well-defined process of recruiting, hiring, onboarding, training editors. If I have my sales-driven company then I want to have a really good process of recruiting, hiring, training, onboarding sales people. I don't want to outsource that cuz it's core to the economic engine that I have.

0:27>> Makes sense. >> for you, dentist is core to the economic engine. Front desk people is probably core to the economic engine. These two roles are going to be things that would probably make sense to have a specialized person who focuses on that. My favorite way to do this is just go find a firm that does it. Go go in the LinkedIn and go one level lower to person who's actually doing it and say, "Hey, want to do that thing just for me instead of 10 other people and I'll pay you better and treat you better."