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With each book I wanted to demonstrate the concept of the book by using the methods in the book
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0:00You just did a book launch. It was unreal. I mean, really like blew people's minds, set a standard. Or what did you demonstrate in the way that you did that that other people don't understand? >> With each [music] book, I wanted to demonstrate the concept of the book with the book itself. Since the concept of the book was to advertise [music] and to get lots of leads, then I thought it would be appropriate to advertise and get lots [music] of leads. And I used every method in the book. I ran ads for it even though I didn't need to run ads.
0:28We still got 137,000 people from ads. We had affiliates. We got 104,000 people there from affiliates. [music] We had 27,000 affiliates promote the book. And so, you know, the next book I'll try and continue that meta theme of I have concepts in this book and I will show you that they work because I will use them to market and promote the book.