Content-Team von Null aufbauen: Alex' Workflow

0:00So uh my question is uh we already know that you guys have an insane machine of organic content but how do you manage internally manage that entire content? I mean how many times a day do you record yourself? Do you have how many editors? How many managers? How do you manage this entire content machine? >> So right now I record once a week. Um, and I just go live for basically like three or four hours. And I just do backto-back YouTube videos while I'm live and I interact with people in the chat in between. Um, and then I take open Q&A um, at the end after I've done those videos and that becomes clips. And so that's been really efficient for me.

0:39It's live, it's interactive, um, and I can do it in one sitting. And I think for me, my energy stays up way higher when I feel like I'm talking to people versus my three 20-year-old guys behind the camera that I'm staring at while I'm talking about a video, which makes me want to kill myself. Um, yes, stand by that. Um, and so how does like to answer your question, you probably just need more headcount in order to do what you want to do. So, it's like I have a, you know, a YouTube shorts guy. I have a YouTube long guy. I have a YouTube long strategist and I have a YouTube long editor. I've got an Instagram guy. I have a um a LinkedIn guy, a Facebook guy. And so, each one of them is in charge of that platform. And they're in charge of sourcing the content from the oodles and oodles of videos that I've recorded over however long and clipping that moment. And if it's written word, they can take any words that I've said and then just write it down. if it's like a LinkedIn post or something like or Facebook, they need to put copy on it. Um, but functionally it's just like in the beginning you'll have one or two guys that can do multiple and then over time specialization becomes important. Many of you probably do like shorts and you're like, "Okay, I'm going to put this on YouTube shorts, Instagram, and Tik Tok." But for anyone who's like done this long enough, you realize that all three platforms are very different. Like my YouTube shorts do not perform on Instagram. My Instagram does not perform on Tik Tok. they have kind of fragmented and kind of like the zeitgeist of the platform becomes increasingly important.

2:06Um, and so that's why we have people per platform. So I think you should just think about it in terms of pre and postp production. So you have pre-production which is where you're going to get the highest leverage in return on time which is like what's the idea? What's the idea? What's the packaging? What research do we have? What are the key points that we're going to talk about? The stories, the narratives, etc. visuals, all that's pre-production. the parro production, like the actual production itself. That's pretty straightforward. I would just say like do the thing that you feel like you are most energized by. Um Sam and I have had plenty of conversations about this, but like I have I have a pretty high pain tolerance uh for doing stuff that I hate doing for long periods of time. Um I would recommend trying to not hate stuff that you do for long periods of time. Uh and so that's why I'm shifting more towards this live format. I also think it's better for the future anyways. And then there's post-production, which that can be far more decentralized and typically cheaper because if you nail if you nail the pre-production and you're in the right state of mind during the actual like capturing of the content, the post, I don't want to say it takes care of itself, but there's significantly less work. So basically like a an ounce of pre is worth a pound of post. And so all of the leverage is up here. And I would say that if I were to do an analysis of everyone's content strategy, that's where all most of you guys are missing it, right? is just like h you know I just like when the spirit strikes me that's when I like go live and I think there's there's a time and a place for feeling inspired and you should totally capture those but if you want to hit like volume of content then you need a little bit more structure um in terms of like we're planning this stuff out we're going to think about what we're going to say um because I don't know about most of you guys but like when someone leaves you a voice memo or a voice note and you're like wow this could have not been four minutes and could have been 30 seconds if they'd actually thought about what they were going to say most of y'all's content is the four-minute voice memo And if you just think about what you're going to say, you tend to say better stuff,

3:53>> right? Perfect. I just one followup question. Uh, so do you have like a daily quot of content or a monthly >> the guys? So each of the the guys or gals has what they're expected to post and, you know, produce from the recorded content uh for that week. And so it's like we have this big chunk of content. We also have oodles and oodles. Like there's 30 hours they could take from the from the live uh from the the launch, right? It's like well any moment from that 30 hours you can take and clip into 30 seconds. So I think having the most natural way for you to capture is important so that there's stuff to work with and then once you have volume of content then it's okay how do I increase the quality of that which is where the pre comes in.

4:34>> Right. Thank you. And it sounds like you're trying to do one thing that does everything. >> Yeah. >> Which I think is the only way to be saying these days because there's too many things. >> Yeah. Like there's shorts, there's so many platforms. Oh my god. >> If you just do one thing and it can be reproduced for many things. >> It's it's more it's a great it's a great point. Um like the maximized version of content production for most people will just kill you. Eventually you'll end up having to have a production house or media house, which is basically what we're doing. Um but the idea is like for the creator or whoever the talent is, whoever is getting captured on camera, it's like you want them to be in a good state of mind, otherwise the content tends to suck. Um, but the the kind of the the personalization of the content is going to happen in post.

5:23So, we know that this moment will probably do well on Tik Tok, but it won't do well on YouTube. So, that's where like the specialization of the people who are per platform comes into play. So, I'm going to say whatever I'm going to say during my live, but the Tik Tok guy knows that this piece is going to do well there. Sometimes it's the same part that that all three guys think is going to do well and they post them all three, but they're is asynchronous. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

6:06And we've done this across software, physical products, uh service businesses, brick and mortar, all of this. and it works and it's my gift to you. It's absolutely free and so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you.