Have you ever wondered the real reason behind the free Costco samples? 👀

0:00The reason Costco has done food samples for such a long time is that it drove sales. They knew that giving away free food and paying people to sit there giving away toothpicks of stuff [music] sold more product. They're not idiots. Let's say you try all the things at Costco sample, which many people do. You try 20 [music] things, but one of them you really liked. You're like, "Man, this bean dip, seven-layer bean dip is not that bad." What do you do? You buy one. What would you have not done if you hadn't done it? You wouldn't have bought it all together if they had offered none of those. So, the cost of all those samples is the cost of delivering the lead magnet, but they make it up and some in you buying the thing.