Warum Fokus dein größter Hebel ist

0:00Back in the day, at least for me, it was like, I have this senior living business, there's this education thing, there's this, there's this, there's this, there's this, right? And for you, you had a like nine different businesses or whatever, right? I mean, just how bad was it when that was when that was actually happening? Because I don't think people really understand how important focus is until they get punched in the gut. But like, how do you prevent that? So, I think the the big difference is, cuz people are like, "Alex, you talk about focus now, but you have 13 portfolio companies." But like, I have one holding company. And if you were to reframe it as like, "I own a marketing agency and I have 13 clients."

0:34It feels that way, except I own them. You know what I mean? But there's a full CEO and leadership team that run each of the companies. And we have our leadership team that runs that. And so like, I own the holding company and that's my work, you know what I mean? Um but where I made the huge mistake when I was earlier on is like, I have one company that makes money, I'll start another. And so then you end up becoming CEO of three companies and it's a nightmare. And so that's the part like, it's weird because I feel like I only I mean, I don't want to speak this over myself, but like, I was only really able to understand how to do multiple things once I sold Gym Launch. Because then I I think it was the first time I was really above the business.

1:13And then at that point I was like, "Okay, so the the above the business is the one thing. The portfolio is the one thing." And then that's when you're like your value prop as a as a hold co, it is a bit like the holding company is a business in and of itself. And I think that's the big like epiphany that I had is like, it is a business and then you get really specific, you niche down just like you do in in any other business on what specific type of customers, even though they're not customers, you serve. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

1:44So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages, and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.