Business Advice14 Years

0:00Here's 14 years of business advice in 60 seconds. Sell to the rich until you have the money to sell to all the poor people. The middle [music] is where you get killed. You lack priorities, not information. Business as a whole will only be as strong as its weakest [music] link. Lots of rules means you have dumb people. Every person you hire, you want to raise the average bar of the team. A lot of money that you want to make [music] is on the other side of a few hard conversations. If you want to get bigger, get better. Better leads to growth, bigger leads to [music] blow.

0:26It's 100 golden BBs, not one silver bullet, that creates the outsize return. You have to let some fires burn. There's [music] almost nothing that kills a business in the short term. Branding is simply an association people make between something they know and something they don't know. Always ask yourself why you can't do more. Why can't we 10x this? [music] It's so much better to spend 100 hours making one exceptional thing than doing 100 things mediocrely. What they want is value per second, not seconds [music] of value. We need to be reminded more than we need to be taught.