Umsatz vervierfachen, ohne mehr für Leads auszugeben

0:00For the love of God, please call your leads within 60 seconds. I don't know how how many times I have to say this across how many videos. And it's just like, do you hate helping people? Do you hate having more revenue and more profit in the business? Would you prefer to pay four times more per customer than you currently are because you are like, you know what we're going to do? So, this person just opted in. They're like, you know what? I really want to solve this problem. This company looks interesting.

0:29And then you're on the other side saying, "Let's let them cool off a little bit. They're a little they're a little too he hot and heavy." You know what I mean? Like, let's make sure they don't make a decision that they would regret. You know, I don't want them to take that wallet out too fast because that might be unreasonable. And so, let's let them simmer. Let's let them marinate for a couple days. And you know what? Let's let them date around. Let's let them call some other businesses so that by the time we finally get to them, if we ever do get to them, they have a lot more information from different competitors so they can compare the pros and cons of our business and our offering to everyone else so that we can get in a pricing war all the way to the bottom. And so when we do that, not only are we spending four times as much as we should to acquire a customer, we're also not able to make as much per customer because your close rates will go down on top of that and so will your gross margins. And so it's one of those like I think Brian Johnson from Blueprint was talking about this. You're like where is he going with this? I'll bring it back home. He said he has boiled down like however many years of doing all this research and stuff into one number which is your resting heart rate before bed.

1:28He said if you show me that number I can see your soul. To me I would say LTV to CAC would be that number but underneath of that number would be would be your lead response time. And the reason for that is like it's how you do one thing is how you do everything. And I have some elements that I take take uh offense to that particular term. But I do think that it is a way of doing business. How dedicated to excellence are you? Right? And if you know if you know this has been proven over and over again in business studies and in the real world, right? That if you call leads faster because saying, "Hey, you're going to 4x your sales." People think, "Yeah, but I can't I can't afford to hire somebody to call my leads in that speed." Well, do you think if you had four times the revenue you currently do that you'd be able to afford it with the revenue that you would now make from that person? This is how business works. You invest and then you get something back. That's how it works. But this is the first time I think I framed it the other way around.

2:27Look at how much it cost you to get a customer. If you divided that by four, would that improve your LTV to CAC ratio? Would that be the thing that you need in order to scale? Do you think that it your leads cost too much? Might be a factor of the fact that you don't know how to sell. So, when I look at rules of thumb, it's like, well, I'm going to attack these areas first because there's huge returns for minimal effort. Talk about, you know, maximizing, optimizing. For the love of God, please call your leads quickly.

2:57Sorry, a little passionate about that one. All right. Think spirit moved. I'm sorry. I don't take it back. We can just move on. >> Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate.

3:29And we've done this across software, physical products, uh, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.