Content erstellen, den niemand kopieren kann

0:00There's only one way I know to beat people who copy you, get bigger. It's not by direct conflict, but by making them shrink into irrelevance by comparison. Mhm. Agree. >> [laughter] >> I just I mean especially when it comes to content creation, I imagine that this is something that >> Totally. Yeah, that you know, you see one thing that becomes effective and then downstream from that a lot of stuff happens. And you know, if you've done the hard work of forging ahead, trailblazing, pathfinding, split testing, wow, we finally came up with this thing and then within 4 weeks, you're like oh brilliant, this is all over the internet now.

0:35Well, I always see it as like a a first mover thing, which is like they need me, I don't need them. Yeah. They require me in order to iterate their content, I don't because I don't look at theirs to make mine. Yeah. And [snorts] so and it's cuz like mine >> Everybody knows, man, as well. Everybody knows. >> [laughter] >> Every single person that's copying thumbnails, that's copying subtitle subtitle styles, that's you know, going after the same talking points. Right. They know deep down that what they're doing is creating a rough-hewn pixelated equivalent of what they think they can try and be. At at best, what you can hope for is being the second best Alex Hormozi in the world.

1:10>> Right. And I'll win that game. But like, they would beat me at being whoever they are. >> Correct. I mean, it sounds so trite, but like I I want I'm trying to say this in a different way so that it hits because like people have heard like there's only one version of you like there's just so much actual meat to that concept because this is this is you know, Gary originally did the document don't create thing. And I think that the the reason that the content that we have is quote original is because like we document I I document through Twitter the things that come up in my actual life. And so it's not like, what's trending right now?

1:44It's like, well, I had this meeting with a CEO and he [ __ ] said that thing about the competitor and that's my tweet. >> wasn't somebody else in the meeting also going, oh brilliant, that's a lesson that I can take that I can use for my Twitter. >> [laughter] >> Right. Yeah. And so it's all from like original source and if everyone else, like and this is on the flip side, if you're the person who's doing this, like you need to find what your original source is of content because like you will always be second.

2:10Or second, you'll never be first is really the is really the statement. And like, at least for me, if I'm playing a game, I want to play for the long haul and the point of the game is keep the game going and if you want to keep the game going, then you can't be dependent on someone else. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstraint the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.