Never Ask When. Ask What Has to Be True.

0:00I've run a coffee business for 5 years, doing 300,000 annually. At 32, how do I know when it's time to leave the business supporting my family to pursue something with more upside and long-term potential? What you ask is when is the right time to take a risk? It's entirely up to you. Um and I know that's not the question you want, but it is the answer that is correct. Uh which is that you could I mean, you have you have dependents, right? You have dependents. Um you know, you're doing 300,000 a year. I don't know what your profit is. Maybe that's your profit, maybe it's your revenue, I'm not sure. Um I would say having a nest egg is a good idea.

0:35Um and I would say considering having a conversation about downsizing lifestyle, um you know, with your spouse, and saying, "Hey, this is going to be for a season, not forever. And this is so that we can unlock things greater, and I just need you to have faith in me." Um and this to be fair, it's a hard conversation. Like like your spouse has to believe in you. Now, um I mean, at the end of the day, you have to believe in you. I mean, it is your life, but I think having spousal support is really important. I will wager that your kids probably don't care or know the difference um because, you know, depending on how young they are, like cardboard box often entertains just as much as a toy that that that it came in. Uh and so, I think that um we have this idea that we need to make lots of money in order for our our kids to have a good time, but I think more often they just want to to spend time with us.

1:25Um and I say this not being a father yet, uh but that is a wager that I'm willing to bet on. Um but with that being said, I think you need to have a convo with your spouse, and then say, um this is the question I would ask. What would you need to see, or what would it take for you to feel comfortable for me to make this bet? And so, instead of asking how long or when, ask what conditions would need to be true in order for this to feel like a good idea.

1:54And I think that is something that you can check off, and then as soon as you have that rubric, you can then just go check off the list and go do it, rather than saying arbitrarily in 6 months, in 12 months, which which there'll never be a good time. And you'll always kick it out. So, I would say what has to be true about the environment or my conditions in order for me to move forward, and then do it once you have met those requirements. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here and you can check it out.

2:29Again, absolutely free, and since you're a business owner, I appreciate you, and enjoy.