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Was du mitnimmst
- 92 Prozent der Planet Fitness Mitglieder gehen nie ins Fitnessstudio.
- Planet Fitness zielt bewusst auf Leute ab, die das Studio kaum nutzen werden.
- Sie entfernten schwere Geräte, um Vielnutzer fernzuhalten und Gelegenheitskunden anzulocken.
- Ein Studio mit 10.000 Mitgliedern funktioniert nur, weil die meisten nie kommen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:0092% of members at Planet Fitness never go to the gym. And so, one of the brilliant parts of their business model was finding out who is least likely to use the gym and who's most likely to use the gym. And then, what they did is they figured, "Oh, all these people who come to the gym all the time, they use heavy weights, they use barbells. Those are the hardcore gym-goers. What if we remove all the things that those people use? And then, we can get way more people who never use the facility at all." And then, what do all these people want? They want pizza, they only want the easy equipment. And so, they catered something for everybody else. And everybody else doesn't use the gym. And so, they made an unbelievably profitable model where the average Planet Fitness has 10,000 members. And if people actually use the gym, they wouldn't be able to do it. And it only works because no one uses it because of how smart they were about how they pick their customer.