Unterschätze niemals deine Konkurrenz

0:00You gain nothing from underestimating your opponent. Mhm. How does this relate to your world? So, a lot of the tweets that I have actually come from conversations I have with our portfolio CEOs. And so, they'll say something, right? Um and they're like, "Oh, we're way better than those guys." And I think somebody said like something like that on a meeting. And I just thought about it and I was like, "What a stupid thing to say."

0:27I was like, "You gain nothing from that statement." I was like, "You literally gain Like, what do you gain from that? You gain complacency, right? You you You increase the likelihood of looking stupid in the case that they do crush you, right?" I was like, "Cuz on the flip side, like how many ups- Like, the only things that upset the guys who are on the top of the mountain is hubris." Like, there's really no reason that the guy on the top of the mountain should ever lose. He has the most resources. He has the most He has the most the highest perspective. He has the most vision.

0:53Like, he has everything. He's all the food at the top of the mountain. And yet, history shows us humans act like humans. And so, we lose because of our egos. And because it hurts to say, "What if that person's better than me?" And so, I think that if you It's It actually is is really uh parallel with a a different uh tweet that that kind of took off, which was people underestimate how much smarter you can seem if you have 20 minutes of preparation. Yeah. That is That's so [ __ ] true. Right. And so, like

1:24>> people get into businesses and like, "Well, what if you actually had to face this team?" People are like, "Well, I don't want to practice." It's like, "Why not?" Like, why wouldn't you prac- Like, for a lot of fighters show up not having prepped for the fight, not really hard. And like, what do you gain from that? Because if you practice really hard, you get better. Period. And like, all it is is purely an ego play. The only The only win you get from not prepping and showing up to the fight is that you appear to be more naturally gifted, and I would rather be known for my work ethic than my natural gift, as an aside. But, you appear to be more naturally gifted and then you win by less than you would if you prepared.

2:01You gain nothing. And so it's purely an ego thing, but you you we do it all the time. And so I wanted to like my my Twitter stream is just thoughts to self. I deleted it cuz I didn't have enough room in my profile to say it, but it was originally like notes to self. And it's just like to remind me of things as they come up because I fall into that trap, too. I'm like, oh, I'm going to we're going to outperform this guy or like this company's going to crush it. I'm like, but we don't gain anything from that. It's like so we just have to assume that we're always the underdog and then they've got a trick up their sleeve that we don't know about.

2:30It's like that's the whole the only the paranoid survive. Mhm. Real [snorts] quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct your business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.