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If you cant get customers to buy, you have 0 urgency. Urgency comes from pain. Pain from unmet
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0:00This is one of the big mistakes that people make when they're trying to sell stuff is they actually sell at the wrong time. And so I'll give you an example. So if we go to a restaurant, you order a steak, an amazing steak, and I say "Awesome, how was it?" You say "It was great." I say "Awesome, would you like another steak?" And you're like "No, I'm good." And I'm like "Why? Wasn't the steak good?" You're like "Yeah, it was great." And I'm like "Then why don't you want another steak?" And you're like "Cuz I'm I'm good." And I'm like "So you didn't like the steak?" And you're like "No, I love the [ __ ] steak, dude. Like back off." Right? And so the offer is right, the timing's wrong. If I wanted to sell two steaks, what I would do is say "Hey, sir, how's it going?" You say "Great."
0:30And I'm like "Yeah, how hungry are you?" And you're like "Dude, I'm [ __ ] starving." And I'm like "A guy like you, you're going to need two steaks." That's when you sell two steaks. >> Yeah. >> Before you've had your first bite, before you're full. When you're at point of greatest deprivation.