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Make 20× more cold calls than others to close deals faster
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0:00People do astonishingly little. And that's okay, cuz humans are meant to conserve energy. We're predisposed to laziness. There is a time for leverage, but sometimes it's just violence. It's just brute force. It's forcing the outcome. Most people can't comprehend that someone is doing 50 times more work than them. If you suck at cold calls, do more cold calls. Not twice as many, do 20 times more, and you'll get better 20 times faster than you would. And I actually think it's even faster than that, cuz if you do 20 times the calls, one guy does 3 hours of calls a week, and I do 60 hours of calls a week.
0:24That's 20 20 times the output. It would take him 20 weeks to get to that same number of reps. But because my feedback loops are shorter, I also get better faster. I do more work in a shorter period, and then my skill also improves faster. Then you look like an outlier on the map, and everyone's like, "What did this guy [music] do?" It's like, "You literally did 20 times more work than them."