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“Boring” is what most people call the work it takes to become the best.
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0:00I sell [music] plastic surgery business consulting. We're doing 1.2 million right now. I'd like to get to 5 million in the next 3 years. [music] Every problem that we find, I want to fix for them. So, we now do hiring for them. We'll do their HR. We're kind of all over the place. [music] >> Is there something that you do that's very valuable that takes you less time that's more repeatable than other things that you do? [music] >> Honestly, that's probably the HR and hiring side, but it's the least exciting, but
0:26>> Well, boring businesses make [music] lots of money. So, I'm a big fan of that. What would stop you from just doing that as the primary thing you do? >> I guess it just sounds boring to me. It's not as exciting. >> What's really valuable, [music] at least for me, is understanding that it is not my business's job [music] to satisfy my intellectual curiosity. My business's job is to serve my customers, not [music] my personal needs, my emotional needs.
0:51A lot of it is like repeat successful actions. Do the boring work. The reason I say those things is [music] because that is kind of what it sounds like.