Welche Unternehmen Alex Hormozi am liebsten kauft

0:00Acquisition.com is basically you're buying other you're going to buy businesses and deploy your model. What are you What are you doing? 100%. Yeah, so we buy an interest in the We buy a minority interest in the business um and we deploy the model. I mean, that's that's what we do. >> the business is somebody who's doing like what you did for gyms, they're doing it for legal or hair salons or something else? Or photographers, that's your latest, right? >> That was the That was the fourth company. That one we still Yeah, we have a 20% interest in that company. And you say, "I Hey, I just had a business just like this and I scaled it up. I know what it's going to take for you to go national with your kind of like with your business. Let me take a minority seat and uh let me like help you grow this thing." Yep.

0:38Yeah, that's a great What That's a great model. What niches in interest you? I mean, really it's just services. Like I And it's it's silly cuz like everybody's like really hot on software and there's all the valuations and stuff, but like I may just be a simpleton, which is very possible. Um I just like high cash flow businesses. So, I just really like service businesses are super malleable. I can change price points, I can change product, I can change client experience without a ton of dev work or engineer or UX. And And I just like that. I feel like they're simple businesses. It's very easy to get tons of margin in them if you know how to, you know, deliver value. And so, uh right now the the four kind of They're all related, but the four targets are e-learning businesses that are in a niche.

1:19Uh brick and mortar chains that already have multiple successful locations. So, they're probably looking at, "Do I Do I go national and own them all?" which is what we we did with the photography business. So, ironically, we actually own We own all of them. Um which is different with that one. Uh which we have I think 13 locations and when we started we had one and that was like a year ago. So, like we're just It's It's an awesome business. That one I think it's going to be worth more than all the businesses that I put together.

1:44Um uh software as a service or tech-enabled services. Um more tech-enabled services that could potentially have some mini, you know, software component, but not as the the main thing necessarily. Um and then uh and there's a fourth one that I'm just forgetting cuz I'm on a podcast. So, you you said that might be the best business. What what People are going to be like, "Photography, what? What is it?" So, what does that do and why is it going to be such a good business? So, it's a great business.

2:11Um, the it's children's photography, first off. Um, it has an awesome mission. We donated a million dollars last year to kids stuff. And so, the founders are super mission driven. The the short story is their daughter got told at school to shut up um, because she was stupid or something. And she didn't talk for like 9 months. And so, they couldn't figure out how to get her to talk again. And so, what they did was they started taking They're photographers. So, they started taking pictures and put it into like a story experience and read her a story where she was her own hero.

2:48And so, in the story that they put together for her, she like gets her voice back and like whatever. And so, that actually like their daughter starts to talk again. And so, that's why they're like super mission driven around like the donation stuff that they do. But, the actual business model itself is really really good. I mean, people come in and we take, you know, take pictures and it's really about the It's called Magic You know, A Chain of Fairies, but it's a magic magical storybook experience. And so, it's kind of like the idea of like taking Disney and putting it, you know, in [clears throat] some in in other areas or whatever.

3:19>> out with a book with you in it. That's one of the And you're going to one of the products we sell. There's And you're going to now like teach photographers how to do that. >> teach photographers. Oh, I got it. Okay. >> So, that So, this business was interesting. So, he at the time when he came to me, he had one location and he had, I think, about 100 customers who were B2B who were doing like some sort of like hybrid agency business coaching thing. And I really hated the model.

3:46And I was like, "Well, how much extra does like a photography studio make?" I'm I'm going to share the numbers. I'll just say it was a lot. And I was like, how much do you charge? And he was like, five grand. And I was like, all right, we're never doing that again. So, how much does it cost to open a photography studio? And he was like, a lot less than it makes. And I was like, okay, well, why don't we just front all that and build them all? And so, that's what we did. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

4:13So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.