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Was du mitnimmst
- Bei kleineren Gebäuden bringt eine Google Ads Kampagne schnell die am besten qualifizierten Leads, kostet aber mehr.
- Für größere Gebäude lohnt sich Outbound auf LinkedIn direkt an die zuständigen Gebäudemanager.
- Bei diesem Geschäftsmodell zählt das Angebot mehr als der Lead Magnet selbst.
- Zahlung im Voraus und quartalsweise Abrechnung holt Cashflow nach vorne und senkt die Kündigungsrate.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Unternehmer/Gast I have a janitorial business. Uh, what kind of lead magnet? Uh, my ideal avatar need help attracting and nurturing clients. Appreciate it. Well, dude, if you're in the janitorial business, it's going to be commercial, you know, commercial building owners, right? Um, and so lead magnets there are I mean, it's going to depend on the size of the buildings that you're looking at. If you're looking at smaller buildings that you're doing, you're really just looking at business owners probably. Um, I would imagine like the the the first and most likely path would probably be a Google PPC campaign. So, pay-per-click campaign uh on anyone that's searching that in your local area. That would be like the fastest first method of getting leads. They'll be the most expensive, but they'll be the most qualified. All right. So, that's kind of like thing one.
0:45Alex thing too um in that space is I would probably trying to think about I mean door knockocking would work okay it depends on the size of the building again so I don't have as much like if you have smaller buildings door knocking work if they're bigger building then it's going to be outreach to building managers which is going to work pro better off of LinkedIn outbound strategy so I'd be looking at building managers who are actually who are the decision maker for uh for those services and I would be doing outbound on LinkedIn.
1:18Alex There was a business that I looked at uh not that long ago that had a they they l went for Wales. Um and they only were talking to building managers. They did it all exclusively on LinkedIn. So there's two strategies that I would do. And in terms of lead magnet, I think the lead magnet actually matters less for like this type of business. Um it would probably be more like what is my offer rather than what is my lead magnet. I'd be focused more on like what's my more compelling way to pull cash forward which might be like I get paid quarterly and I get paid in advance. So that'll be one of the like ways that I would pull cash forward and decrease turn. But in those businesses turn is almost nothing.
1:51So it is definitely the acquisition game um of getting customers.