Everyone wants to do big shit.

0:00I had dinner with a friend of mine who's a public CEO. I asked him what he had done to grow the business. And so he's grown the business I think from a $200 million market cap to a $1.2 billion market cap in less than 2 years. So that's absurd growth for a company. I was like, "So what are you doing primarily?" And he said, "I'm shaking hands, I'm kissing babies, I'm going to events all the time." And I was like, "Well, how many?" He's like, "Well, I'm going to do 66 events this quarter." And I was like, "In person?" He's like, "Yeah." I was like, "They coming to you?" And he's like, "No, I'm going to them." He has a wife, he has kids. And before anyone listens and says, "I can't believe it." Well, cool. He makes trade.

0:31If anything, I would hope that people watch this and say, "I wouldn't make that trade." In which case, great. Also, don't complain about not having what somebody who has made that trade made. People want your outcome their way. They want to have their cake and eat it, too. They want to say, "Hey, I want to not change the way I'm eating, I want to not change the way I'm living, but I want to have a six-pack and I want to be in shape." I want to continue with my work-life schedule as I currently have, but I want to have hypergrowth. They are trades, they're price tags. When you go to the store, you either want the shoes and you're willing to pay the price or not willing to pay the price. That's it.

1:02You can't pick the price for the shoes. You pay or you don't.